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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Ron Lindeboom on Nov 15, 2007 at 6:01:11 pm

[walter biscardi] "As I noted earlier, CNN Atlanta is switching over to Final Cut Pro and I believe the switch is almost complete. Well over 200 workstations. That is the flagship facility for CNN. New York and D.C. will most certainly follow, but they don't have as many suites as Atlanta.

Turner Studios in Atlanta is also investing heavily in Final Cut Pro as well.

So it's not just us smaller shops that are investing in Final Cut Pro to save money."

As I said, Walter, there were over 400 major movies released last year from the Hollywierd machine. A couple were edited on Final Cut. The rest? Avid.

Ditto for the major networks that use a few of the other systems but for the vast lion's share? Ditto. Avid.

I couldn't agree with you more about the talent part, Walter. That is what really moves the needle on the buyer/watcher side and over the years when I work with companies, I have almost never had anyone ask what I use to do what I do.

I think far too many producer/editor/animators do themselves a great disservice by making themselves identified first by their tools and second, by what they do.

By the way, congratulations on your new Master Series DVD for Apple Color, it looks like you have a hit on your hands, Wally.

:o)



Best regards,

Ron Lindeboom
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