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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Ron Lindeboom on Nov 15, 2007 at 4:36:43 pm

[David Roth Weiss] "The company is now going to be forced to contend against the perception or "feeling" that they are failing, and whether thats true or not, it may not matter. Once the spector of failure is raised, it can be like fighting with shadows--often the more a company ratchets up its public relations machine to assure people the company isn't failing, the greater the perception that they really are."

For years, I have said many, many times that "In a marketing war, perception is everything."

And it is.

Perceptions will either make or break you and I agree that Avid's move is likely to have repercussions that they may live to regret.

Time will tell.

But Graham Sharp has fought and won against that perception in Europe for years, eschewing IBC and taking his show on the road for great profitability and market success.

But as many European companies can attest to, them damned Yankees think and act funny.

As I heard in one of my sci-fi shows the other night: the future is not set in stone.

Best regards,

Ron Lindeboom
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