Re: Avid says No to NAB 2008

[Proper Modulation] "Say what you will about young editors, roll your eyes at the perceived lack of "pro" work FCP can handle or keep convincing yourself that the industry will stay the way it is forever, but fact is, the young guys crowding around FCP's booth last year are THE FUTURE and arguably the PRESENT."

The one thing I do NOT think and is quite clear in many of the things that I have said, is that this market will stay the same.

This market turns so fast that the only thing that you can count on is that change will happen -- and that, usually sooner than later.


[Proper Modulation] "Avid is taking YET ANOTHER step to remove themselves from the future and dig themselves deeper into the ESTABLISHED market that thinks Avid can do know wrong and would never fathom FCP as an alternate. That crowd is going the way of the dinosaur whether we like it or not."

Apple itself has felt the sting of this blade, having once had the lion's share of the market long ago. I can also remember when Apple in the days of the Mosaic browser accounted for the brunt of web traffic and even had a far larger share of the web server market than Microsoft.

But as you say above, things chance.

Avid is not oblivious to change and they are merely assessing the kinds of moves that return the highest return for them. NAB can be served by having some hospitality suites, which they will have.

But while Toyotas and Hondas are clearly all over the roads, as a business model, Mercedes and Lexus aren't half bad either.

Best regards,

Ron Lindeboom
creativecow.net
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