Creative COW SIGN IN :: SPONSORS :: ABOUT US :: CONTACT US
FORUMS LIBRARY PODCASTS BLOGS MAGAZINE SERVICES NEWSLETTERS NEWS STORE EVENTS
BUSINESS AND MARKETING: Business and Marketing ForumBusiness and Marketing ArticlesBusiness and Marketing Podcasts

Re: Avid says No to NAB 2008

Cow Forums : Business & Marketing
VIEW POSTS   •   ADD A NEW POST   •   SEARCH   •   CHANGE FORUM
Return to Posts Index   •   Read Entire Thread   •   Reply To This Post


Re: Avid says No to NAB 2008
by Craig Seeman on Nov 15, 2007 at 3:40:32 pm

Cheers to Proper.

Avid is chasing after the shrinking "big facility" market IMHO whereas Apple pursues smaller market which can be quite high end and, in some cases, grow into much bigger facilities. I think Adobe has learned from Apple and are repositioning in that direction too.

Avid's strategy will keep them afloat as they make the BIG sales to their targeted market but I'm not sure that's a great long term strategy. Of Course, maybe they feel being a high end niche product is way to long term survival. I'd consider that a risky business model.

BTW, Apple has had its issues with big trade shows too. Not all trade shows are worth saving/attending. But rather than abandon one looks for a new way to reach a broadly targeted product. Local Apple VARs are always in attendance at the several small industry trade shows in NYC.


Return to Posts Index   •   Read Entire Thread   •   Reply To This Post


Current Message Thread:

Related Tags:
Avid   |   NAB



Note: If you are a registered user and you do not see your name and email in the two respective fields above, you may reset your account cookies by clicking here. Your post will not be accepted if the name and email provided above are not currently registered in our database.

Name
E-Mail Address
Subject
E-Mail me when someone responds
Just This Message   Entire Thread   None  


Message                Add Bold Tag To Message (JavaScript required) To put any item inside this tag: 1. Highlight the desired text 2.Click this buttonAdd Italic Tag To Message (JavaScript required) To put any item inside this tag: 1. Highlight the desired text 2.Click this buttonAdd Underline Tag To Message (JavaScript required) To put any item inside this tag: 1. Highlight the desired text 2.Click this buttonAdd Image Link Tag To Message (JavaScript required) To put any item inside this tag: 1. Highlight the desired text 2.Click this buttonAdd URL Link Tag To Message (JavaScript required) To put any item inside this tag: 1. Highlight the desired text 2.Click this button

Note: The following characters are HTML command characters, and may cause parts of your post to disappear, if not used correctly: < > &. To include any portion of the post in your response, highlight the desired text and hit the "Q" key. For more on how to post, click here.


Add your message signature


 


Note: By clicking "Post Direct" button above, you are agreeing to the Creative Cow's Code of Conduct.



FORUMS • LIBRARY • PODCASTS • BLOGS • MAGAZINE • SERVICES • NEWSLETTERS • NEWS • STORE • EVENTS

© CreativeCOW.net All rights are reserved.

[Top]