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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Craig Seeman on Nov 15, 2007 at 3:40:32 pm

Cheers to Proper.

Avid is chasing after the shrinking "big facility" market IMHO whereas Apple pursues smaller market which can be quite high end and, in some cases, grow into much bigger facilities. I think Adobe has learned from Apple and are repositioning in that direction too.

Avid's strategy will keep them afloat as they make the BIG sales to their targeted market but I'm not sure that's a great long term strategy. Of Course, maybe they feel being a high end niche product is way to long term survival. I'd consider that a risky business model.

BTW, Apple has had its issues with big trade shows too. Not all trade shows are worth saving/attending. But rather than abandon one looks for a new way to reach a broadly targeted product. Local Apple VARs are always in attendance at the several small industry trade shows in NYC.


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