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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Raymond Motion Pictures on Nov 15, 2007 at 3:22:06 pm

Ron, I was in the Trade Show Business for years - mostly for automotive clients (American and Japanese) - the number one thing attendees remember months AFTER the show is not the million dollar exhibit, but a person they met. There are plenty of studies that confirm that fact.

Show producers and exhibit builders would like to keep that a secret. They want to sell big spaces with big exhibits.

Then for the obvious - there's a virtual trade show going on all the time, right here on the internet.

So I think Avid's decision is a solid one as long as their people are out and actually meeting people. If they don't follow up on that...they will lose even more market share. Show me that you care about me and my business and I'll listen - because you're listening.


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