Re: Avid says No to NAB 2008

[Ben Holmes] "What any product line needs to survive is the support of talented people - Apple have made great inroads to the 'big' work because they gave people an affordable start, and therefore created a large talent pool, which is growing exponentially."

You hit it right on the head Ben. Apple has allowed artists, like myself, to have very high end tools at a very affordable price. The $25,000 application formerly known as Final Touch 2K now rolled into Studio 2 as "Color" is a great example.

At the end of the day, Producers are looking for quality talent. They honestly don't care what tool I'm using, all they know is that we are producing high quality work that is airing on national HD networks for a fraction of what it costs to go to the "big Avid shop" in town. We now have three HD suites pretty much booked out through April and I've outfitted all three of them for less than a single high end Avid HD system would cost me.

Final Cut Studio and Adobe CS3 allow artists to provide high quality work without having to pay Avid prices and support contracts. Eventually that catches up to a company.

Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

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