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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Ben Holmes on Nov 15, 2007 at 2:47:50 pm

[Hellena] "I sincerely hope that the number of people on a stand is not what makes you commit to a product - but the product itself."

That's not what I said - although I expected a certain amount of AVID/FCP backlash from my comments. I said I knew I had made the right decision (some time earlier) when I saw the levels of interest for the two products. I will not debate the pros and cons of the systems here, but at the end of the day, that's what they are - systems.

What any product line needs to survive is the support of talented people - Apple have made great inroads to the 'big' work because they gave people an affordable start, and therefore created a large talent pool, which is growing exponentially. This is now paying dividends in broadcast, and may hurt Avid more and more in these core 'high-end' markets they still control. it took Avid far to long to see the danger - I hope (sincerely) they can reverse the trend.


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