Re: Avid says No to NAB 2008

Oliver,

Smaller shops are not the target market of Avid. They likely pass you by for the same reason that they pass me by. We are just too small here to truly appreciate the kind of infrastructure that Avid has developed to meet the needs of their core market, which is made up of customers that want to manage huge amounts of data from many, many projects, all accessible and managed within a construct that disallows one person access to a file for one reason, while allowing another access -- all the while giving full management access to those who need to oversee the project.

That is not a story that communicates well on a noisy showfloor in a matter of minutes.

I agree that not being on the showfloor sends a certain message and it is one that will likely hurt Avid -- some.

But if Graham is half as good a marketer as I think he is, I think that the company will likely surprise some (oh, while likely rankling and angering others).

Best regards,

Ron Lindeboom
creativecow.net
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