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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by walter biscardi on Nov 15, 2007 at 1:29:25 pm

[Phil Grimpo] "And I agree with the Road Shows in both senses. I LOVE it when I can see a road show and have a very one-on-one setting. However, in Lincoln NE that very rarely ever happens. If I'm going to drive 5 hours to Minneapolis, I might as well fly 2 hours to Vegas and see it all."

Completely agree there. No way a Road Show can hit all the potential customers and if you're going to pay to travel for a one day road show, you're better off traveling to a major convention where you can compare everything at once. I've only been to one road show from Adobe a few years back and it was just a stage show and no way to get near the actual product or product managers.

Avid's Road Shows will be targeted where they can hit large market clients because that's really the only way they can survive. Somebody buying one system or two systems is not worth their time, hence no need for a booth. They need 50 to 200+ systems purchased to make any deal worth their while anymore.

Of course as I noted in the Final Cut Pro forum, those large clients are going to be harder and harder to come by. CNN Atlanta is transitioning from Avid to Final Cut Pro as we speak and from what I've been told it was the horrendous customer service that really doomed them.

Nobody twisted Avid's arm to run an 80' by 80' booth or whatever their footprint was. Bottom line for me, Avid is losing the overall NLE war to Apple and Adobe. I don't see how staying off the show floor completely helps them to gain market share back.

Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

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