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Re: Avid says No to NAB 2008

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Re: Avid says No to NAB 2008
by Olivier on Nov 15, 2007 at 12:18:00 pm

I missed AVID at IBC this year. Which is probably one of the maddest thing I could say as we run only FCP.

We always take the company to Amsterdam to give them an idea what new technologies are out there and have a good time. It's a great and very effective way to see what there is out there. All our major purchasing decisions are influenced at these shows. If we are interested we generally set up follow up meeting.

I know Avid do road shows but I've never seen one or heard one and we are based in Soho. So to me there are not very effective. I way prefer to go once to a show than having all these multiple demos and generally when I see something new and interesting I go round to other stands and see if they can do it and how.

I've always found it a very weird that AVID decided not to go to IBC for the last 3 years and maybe if they had we would have got a system. Especially one that runs on a Mac.

Olivier
Pogo Films


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