Avid says No to NAB 2008

I am glad Ron is bringing up the fact that expos can get to the point of being too expensive for the return on the investment.

My company does exhibit at the MacWorld Expo every year and each year we debate whether we can increase sales quick enough to pay for the expo expenses before it is time for the next expo...we would like to exhibit at NAB also, but then we would have less time between expos to recover the expenses.

Next MacWorld Expo, we have a couple of strong product releases around the expo time, so we think (hope, cross our fingers, etc.) our company will do very well next year...but there is no way of being sure.

I kid the president each year around this time by saying we should just stick a big sign in our completely empty booth space that just says "http://www.XRackPro.com"...very much like what Ron hinted at doing with the money instead of expos.