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Smoke... is Changing. at NAB???

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David JahnsSmoke... is Changing. at NAB???
by on Apr 10, 2012 at 12:10:49 am

(...because speculation was so much fun last year with FCP-X, right?)

Anyone seen these Smoke teaser ads? "Smoke is Changing. Everything."

(promo event next Sunday in Vegas.)

http://www.smokeischanging.com

Editing centric? Disruptive? "The super-app we've all been waiting for?" Really?

Who's the "we"? Editors? Smoke artists?

I've been using/learning Smoke for about 6 months, so I'm not exactly an expert, but I'm curious to hear from the experts what you guys think about this. Was "more editing-centric" on your Top 10 list?

(I'm in a shop with a dozen editors and one finish suite (with Smoke). I can't imagine trying to put Smoke in all of the edit rooms. Cost, SAN, training, etc... Are they really thinking they can compete against Avid as an editor? I'm a little skeptical of that - at least, not without a ground up re-write.)

But I'm willing to be pleasantly surprised!

David Jahns
---
Joint Editorial
Portland, OR


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