I'm w/u Stuart. Using Autodesk as an example, essentially a software company that made much of it's money w/it's AutoCad program(s), the writing was on the wall that they didn't want to be in the hardware game. I have a strong feeling they will make much more money now selling & licensing the Discreet product(s) software. My first love has always been Creative Editorial; compositing & designing came into play because there was so much money to be made in that arena. Fast forward to today and, at least in the S.FL. market, it's become almost an after thought because of the evolution of post. The days of handing the baton to someone else for COMP., GRFX, EFX, CC, etc. have significantly dwindled. I think this was a very prudent move for Autodesk and one that Blackmagic will watch closely. A daVinci product running side by side other apps on a Mac could very well net them some serious coin ;o) And for those concerned about their jobs, money, etc. If you've run a Smoke; a daVinci (even an iQ, which Quantel is undoubtedly watching all this and scratching their heads), it takes more than skill to drive one of these puppies, it takes talent.
Ben Rojas
Sr. Editor | Artist | Director
VTA Florida
One Oakwood Blvd. Ste. 120
Hollywood, FL. 33020
P. 954.920.9880
F. 954.920.2780
C. 305.301.2771
E. ben.rojas@vta.com
http://www.vta.com
