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Re: Phenomenon RANT

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Re: Phenomenon RANT
by Aaron Neitz on Jun 27, 2008 at 8:22:58 pm

True, but I think the assumption is why would you buy out a product that was in heavy rotation in the VFX industry just to kill it?

My personal Friday Edition Opinion: Apple was totally stoked to get into high end VFX at first. But then they started to learn that high end VFX need some rather esoteric approaches and software implementation to get things done: A Motion upgrade with some extra menus would be laughed out of town. The Shake team said "Well, that's how it needs to be or you're wasting your time in VFX," Apple said "Oh... well see ya, iPhone is making us plenty of money and we don't need you."



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