Reality

I think Phil is absolutely correct that Autodesk is only wanting to go after the "big studio bucks." The problem is, these expensive proprietary systems are actually the ones that are getting "long in the tooth." Even the big studio players are more and more reticent to invest in these revenue drainers. The post world will revolve around the best inexpensive software running on ever faster computers. The problem with Janice's analogy, that "these companies decide what they want 'the future' to be" becomes problematic when their expensive proprietary systems no longer appeal to the market or reality. "Their future" could then resemble that of the dinosaur.