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Web video reprise

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Web video reprise
by Pat McGowan on May 7, 2008 at 7:11:20 pm

Last year we had a good discussion going in here about the future of web based video. I subsequently tasked my team with the idea of offering this approach to clients. We approached one of long-standing broadcast PSA clients with the idea of producing webisodes targeted towards young Canadians. The result is Hinterland Who's Who TUBE, a web based approach to support wildlife education in Canada.

http://tv.hww.ca/video/watch/1

The response from the target audience has been overwhelmingly positive. We have produced 3 webisodes in English and French. The first was launched in April, the next two will release over the next few months and plans are in the works for many more webisodes. In the words of a Middle School Principal (who was Principal of the Year in Canada last year): "You have captured the future of education!" I think he's right.



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