Re: Looking for someone to create a Corporate Video

This is some nice kinetic typography, blended with very professional compositing. I felt like it was a little long, like it was 3 or 4 tighter stand-alone pieces, welded into one long one. The music reinforces that feeling.

It's an animated mission and vision statement, basically. It's really pitched more at investors or potential job applicants, than consumers or direct customers. There is no direct "call to action'.

Something designed to SELL, to motivate people to call up and place an order, would have a somewhat different focus.

You talk about providing commodities supplied by others, Jessica. Well, anybody can do that. I can go buy all those items you listed at Staples on my lunch hour. And why show commodity items that WILL change rapidly anyway? All that does is date the piece. Your point should be about what you do WITH those products that is different, that matters to a customer. That adds value. That kind of integration and service is harder to illustrate because so much of it is conceptual, not concrete. You can show the *results* of that service, physical evidence that says the network you built for customers delivers, for example. But just animating stock shots of the products you work with isn't going to cut it.

I understand that you're looking for an upbeat and positive and exuberant "feeling" to your project. The example video does have that. But you need solid logic and an understandable theme underlying all of that, or it's just unmotivated "eye candy".