Hope it's okay to bring this thread slightly back to life, but people's views on awards, especially their cost, or their meaningfulness or validity, or even their concerns over which awards to submit for, are all things to consider.
Like a few here I've won quite a lot of corporate video and multimedia awards, mostly because I've been in the game for a while.
All of these awards came from clients or contractors who submitted, not from me.
Which nicely took care of the registration fee! (often a few hundred quid)
And it makes sense because:
> Clients who commission corporate video or communications are generally the more ambitious types, who'd like public credit for their production. Government / local govt types are keen on this sort of thing.
> Clients who commission video generally have more budget and can afford to pay award registration fees.
> Some companies actually task their directors and senior people with winning awards, as it overall brings credit to their company. They say
"right, we want four awards this year. Gottit?!"
On my side, I don't press them to enter.
But there are many creative moments in a production when you know things are going well (goose bump time with client during filming or scripting, anyone?), and it's natural to say
"this is award winning stuff"
From then on the client works out the rest for themselves.
And with a bit of luck, you might win something.
The quality of the awards can vary.
But when your production beats a big brand name to win, or the award is international, then it's a good feeling.
And while you get the occasional
"Industry Sector No-one's Ever Heard Of" Video Award, it's still a nice feeling.
Of course you can always refuse your award if you feel strongly enough about it :)
Now then ... who'd like me to mail them a $100 plaque :) :) :)
Rossiter & Co Video Multimedia Web for Business
http://www.rossiterandco.com
