Re: Awards for Corporate Videos

I've won multiple regional Emmys and a few silver Telly Awards. I'm more proud of the Emmys, but I still enter the Tellys from time to time. Why? Simply because I produce a heck of a lot of non-broadcast corporate video which isn't eligible for an Emmy award (because it's never broadcasted).

When we win, I give full credit to the people who financed the production. That lets them know that I appreciate them as a client, and it lets them show their boss that they chose someone who has a reputation for quality. Depending on the product, we might enter another type of awards competition, such as a particular film festival, or public affairs, or education "industry" awards.

This isn't insincere or trite as long as the award is valued by the client. If the client likes shiny awards, and they are proud of them, enough to show their bosses and colleagues, I'll make sure I do my best to deliver a few of those along with the videos.

I think the first poster to this thread is considering entering a competition for precisely the right reasons - marketing and relationship building. If the motivation is self-validation and building up your own ego, a puppy dog works better than a trophy.