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Re: Awards for Corporate Videos

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Stephen SmithRe: Awards for Corporate Videos
by on Sep 2, 2009 at 4:15:13 pm

Bill, this is my last post in this thread. It is obvious that no matter what I write you will never change your mind on this subject and I don't think anything you write will change my mind. The fact is, you had a bunch of reasons why the Tellys and other awards suck ( your first post ), that quickly went away when you found out the Emmys act the same way.

I'm happy you and others don't submit to any awards. If you and I are going after the same client, the big trophy case with impressive looking shiny things can give me an advantage over you. The whole reason this conversation was started was over seeking PR.

[Bill] I see them largely as "purchased" awards. Nothing more.

Could you imagine going to the local fast food restaurant and only getting your food you payed for 1 out of 2 times. I'm not a mathematician, but I think you are purchasing air as opposed to food. Meaning, you are not purchasing food. aka, you can't just purchase a Telly award. I'm still excited to hear about what happened when you submitted your worst video you have done this year to the Tellys.

[Bill] The site itself indicates that "7-10 percent of over 13,000 entries receive Silver awards. And 18-25% receive Bronze awards. SO .... more than one out of 4 entries "wins" an award. Or perhaps ONE IN THREE! What a contest!

As I said, people only submit their best stuff. You are implying that everyone is submitting crap. If you only submit the best video you did this whole year wouldn't you expect for it to win. The Tellys do European Style Judging, meaning, a bar is set and anyone who can jump over it wins. Meaning, all the crapy video shouldn't win. Bill, before you say this is stupid, read the guidelines for your regional Emmy. Page 6 on the one I have says this," Non-competitive judging: Entries are judged against a standard of excellence and do not compete against each other. There may be one award, more than one award or no award given in each category.

[Bill] Plus, with 14,000 plus entries - you've got to wonder how the judges manage to sit down and rate EACH ONE on their 9 point sheet.

What are you talking about. You think the same judges panel watches every video? The Tellys have multiple judges panels. Just like the Emmys. Read page 6 on Judging Procedures for the Emmys. They have multiple panels of judges so a panel only has to watch a small number of the entries submitted.

[Bill] They do it because they make MONEY at it.

Yes, I work for money as well. I hope most of us do. Does that some how make the video I do not good. I'm sure the fee to enter the Emmys, which is more then the Tellys and the fee for an extra trophy that is $300 dollars and the fee for the Plaque that is $125 - $100 and the fee for a production certificate that is $25 represents the true cost of those items and that the NATAS doesn't make any money at all.

Lastly, Noah asked where he could submit an Industrial/corporate video. Those are not eligible for the Emmy, an award you feel has merit. Why don't you help him out and answer the question with some names of competitions that have merit that he can submit his video to, since you feel my answer sucks.

As I said, this is my last post so feel free to write whatever you want knowing that you have the last word. Bill, I sincerely wish you the best of luck in all of your endeavors.



Stephen Smith
Lone Peak Productions

Check out the TV Show Open I did.


Check out my DVD Money Making Graphics & Effects for Final Cut Studio 2


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