Re: Awards for Corporate Videos

The site itself indicates that "7-10 percent of over 13,000 entries receive Silver awards. And 18-25% receive Bronze awards.

SO .... more than one out of 4 entries "wins" an award. Or perhaps ONE IN THREE!

What a contest!

Plus, with 14,000 plus entries - you've got to wonder how the judges manage to sit down and rate EACH ONE on their 9 point sheet.

Look, I'm sorry, but I can't image a system that rationally churns through that much raw footage and comes out with anything approaching a list of 1400 "winners" with any meaningful analysis of whether tape 872 is better or worse than tape 1,109. I'm very skeptical that this can be done.

So it's a raw numbers game at best. And that means the 1400 "Silver" winners are, at BEST - the result of a game effort on the part of an overworked small group of people who must be wading through all the dreck (the 2/3rds of NOT winners!) for what? For supporting the industry? Bull. They do it because they make MONEY at it. And if it's a contest where the people at the top make more money when they give out MORE awards, then the judging has to be above reproach. And how can that be with 14,000 entrants per year and god knows HOW many hours of viewing and winnowing required to make a sensible assessment of relative merit?

Look, there's nothing wrong with seeking an award for your good work.

And selling award trophys is an defensible business.

I just can't figure out how MERIT can be fairly figured in a BUSINESS model that has at it's core, financial success based on mass participation - and who gives out way more than a thousand "outstanding" prizes every year.

YMMV.