Re: Dividing Corporate Video into Small Chunks

Well, you don't really say enough detail to be absolute, but in general, yes, shorter is better, and user-navigable content is better than sitting thru a passive linear presentation. Make a linear presentation too long, and the viewer will make it navigable by just fast forwarding thru all your hard work anyhow. What good does that serve you?

If you are thinking about breaking the material up, is it because the bits are too long and boring, or that the segments don't really relate to each other or reinforce the overall message? Clients are always trying to "gold-plate" a single project with additional features and requirements. If it's a training tool they often want to add motivational or sales components to it. Or it is considered too much work to customize the content for the various audience education and experience levels, and so they make you add introductory materials and exposition for the "least common denominator" that the more advanced people know by heart already and want to skip past. We live in a time where hyperlinking and DVD chapterization and video games make us all very used to self-navigated non-linear content.

That should really be a separate program and a separate conversation. Really boil it down and define each piece and how or why it should be in the overall presentation. Think of it as buying a car, and the salesman wants to talk you into adding options and accessories you didn't want when you came in.