Re: Wedding Videographer Television Commercials?

"So now we have a big decision to make IF we decide to do any radio spots at all: do we target only for the wedding side of our biz or make the commercial more of a "we do this and this and this" kind of thing? I would suspect it would end up as a modified wedding spot because of the station's demographic. However, if the truth be known, we're actually trying to tone down our wedding biz while increasing the corporate stuff. It's to the point now where we have to decide to go big or stay home. "

You will only know grief, trying to advertise both at the same time, in the same place, in the same way.

This is really something you need to figure out before you take another step. Advertising Corporate video stuff for radio, I'm not seeing, except as low-key sponsorship during the business reports. Advertising the corporate services on TV, well, maybe on cable with placement in FNN and CNBC, but you're fighting uphill there, I think: Unless you can already show clips from high end prestigious projects, you're going to look too poor to bother with.

Instead of example clips, an all-motion-graphics "identity" piece may work better, because it lets the business viewer fill in the blanks with imagination. Throw a ton of Aftereffects and 3-d at it, mega eye-candy, but all tasteful and crisp and uncluttered-looking.

I would maybe pitch it like this: opening images are of a tired-looking, very pedestrian powerpoint. Then you blow it up, destroy it, yanking out elements one at a time and replacing them with upscale 2-d and 3-d graphics and animation, like renovating an old house into a mansion, or rebuilding a junk car into a hot rod.

All while a competent and confident-sounding voice-over intones some copy about professionalism starts from the ground-up. That your staff knows ( and by the graphics we're watching we SEE they know) how to take your basic information and format it to attract new business, excite your customers, to tell your story.

In a down market, most people reduce their advertising; my opinion is, that's the time to advertise more than ever. The ad guys are hungry , hurting, and ready to cut deals, your competition is hiding out, you have the floor all to yourself. You can grab market share and mindshare, and when the bulk of the customer base is ready to buy again, you are the one that's top of mind.