Re: Wedding Videographer Television Commercials?

[Mark Suszko] "A truly hungry and creative sales director for the station should be very anxious to try some of these for you, as they also raise the station's own profile."

Since our advertising experience using radio is pretty much zero your comments and suggestions are much appreciated. Whether or not we actually decide to take the station up on their offer remains to be seen but you're helping to make it a more informed decision.

This Wednesday evening we're attending what basically amounts to a wrap party for the recently completed project we helped the radio station with and I'll be sure to bring up modified ad ideas and suggestions with the station marketing manager.

[Matte Blume] "You'd not want to place an "annual" on one station.
If you're in a metro area, its likely that there are 20-30 (+) radio signals in the area.
Putting $16K on just one of those stations is not exactly "broad" marketing. "

Agreed, but if we only have advertising dollars for one campaign this is the station to go with, as their demographic is very specific and targeted at females between 25 and 45. So now we have a big decision to make IF we decide to do any radio spots at all: do we target only for the wedding side of our biz or make the commercial more of a "we do this and this and this" kind of thing? I would suspect it would end up as a modified wedding spot because of the station's demographic. However, if the truth be known, we're actually trying to tone down our wedding biz while increasing the corporate stuff. It's to the point now where we have to decide to go big or stay home.

Hey, but this is not my thread. It belongs to Adam and he was asking about TV ads for Pete's sake.

- Don