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Re: Wedding Videographer Television Commercials?

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Re: Wedding Videographer Television Commercials?
by Matte Blume (Matte) on May 11, 2008 at 3:05:29 pm

[Don Greening] "We recently finished up a gig with a major radio station in our area and their marketing dept. approached us with a reduced rate, whereby we would get our commercial on-air 20 times a month (sometimes more) for a year. The cost still worked out to $16000.00 total which is apparently a good deal but too rich for our blood right now."

While that may have been a "good deal" for the station, it is a lousy plan for a small niche business.

You'd not want to place an "annual" on one station.
If you're in a metro area, its likely that there are 20-30 (+) radio signals in the area.
Putting $16K on just one of those stations is not exactly "broad" marketing.





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