Re: Wedding Videographer Television Commercials?

[Mark Suszko] "This concentrates only pure sales prospects, the brides and their moms, herding them into one killzone, as it were."

The station producer is going to love that one when I tell her.

My wife and I talked about this today actually, specifically about how we would cope with the generated business and how much of that extra business we would need before we made our money back from the ad cost. We both agree that it would be beneficial to our business. The radio station that approached us is an obvious choice, as their demographic is women between 25 and 45. They sit down with us and design a "call to action" commercial that they guarantee to be broadcast 20 times daily in prime time. I just noticed in my first post I said it was 20 times a month. That was incorrect. They also added that usually they exceed the 20 times a day thing but anything over 20 is not in prime time, but when they have "dead time". They of course suggest doing it for a year to build brand identity and familiarity and that's a logical approach. You can't blitz the airwaves for 2 weeks and expect the listener to retain the info long term.

Given the fact that no one else around here in the video biz does radio or TV ads it would be a huge marketing advantage. It's just the initial cost. Yikes. Anyway, the jury is still out on this one.

- Don