Re: Wedding Videographer Television Commercials?

You would want to be sure that you could handle the sudden influx of orders. Sounds like the kind of "trouble" most people would love to have, right? But if you have to turn a bunch away because they all want to book the same weekend, have you really done any favors to anybody but your competitors?

Plus, radio and TV commercials are generally very scattershot: you are probably going on in drive time for radio when everybody is in their cars, you are hitting one engaged girl or mom of the bride for hitting a hunded non-customers that way... doesn't seem to be good demographically. TV is worse: on cable, they promise to play you mostly on, say, Lifetime, soapopera and Oxygen channels, but I think they still put them up on random channels and times. Audiences for TV have been plummeting all year. It would have to be a spectacular deal for me to consider it.

Now perhaps if the station has one of those "Delilah" type radio shows, with all the gooey dedications, corny letter readings and six Celine Dion songs in a row marathons, then perhaps a wedding biz commercial in there would get more of the key audience.

I think the better way to use TV and radio commercials is to buy in to a co-op group package promoting a weekend bridal show or bridal expo. This concentrates only pure sales prospects, the brides and their moms, herding them into one killzone, as it were. Brides and their moms account for probably 95 percent of the hires for wedding event coverage. Grooms may get to pick the reception band or DJ, maybe even have a say on the honeymoon travel planning, but pretty much everything else wedding-related is usually a tag-team of mom and daughter.