Re: Wedding Videographer Television Commercials?

Probably the cost factor for a TV spot would be the biggest reason for not doing it. We recently finished up a gig with a major radio station in our area and their marketing dept. approached us with a reduced rate, whereby we would get our commercial on-air 20 times a month (sometimes more) for a year. The cost still worked out to $16000.00 total which is apparently a good deal but too rich for our blood right now. It's a shame too, because there are no video companies in our area at all that do radio spots, so it would be a huge advantage to be the only game in a town with 1.5 million people.

[Adam Erickson] "Normal event videography has more of a niche market that I wouldn't this as a valuable marketing method, but what about wedding videography?"

If I was going to spend mega-dollars on a TV spot I certainly wouldn't limit myself to just one segment of the market but would ensure that all aspects of my video business would benefit from the advertising. Even wedding videography companies usually market themselves as "event videographers" and probably would advertise on TV/radio with that in mind.

- Don