News: Sound Lounge Blows It Up for Capri Sun

(New York City, New York--May 12, 2008) Tom Jucarone of Sound Lounge mixes sipping, slurping, and popping sounds in this spot from Capri Sun. Two well dressed children stand on the lawn partaking in everyone's favorite juice-in-a-pouch.

As one kid finishes the tasty beverage with a long drawn out slurp, he gets a devilish twinkle in his eyes. The troublemaker takes the empty bag and puffs it up by blowing into the straw. He then pounces much to the dismay of his friend. An explosion takes place, but instead of the bag, the kid explodes as his clothing comes raining back to earth empty. Everyone knows that you've got to respect the pouch...or suffer the consequences.

The Creds:
Client: Kraft Foods, Inc. / Capri Sun
Spots Title: Stomp Exploded
Air Date: April 2008

Agency: Ogilvy & Mather
CD: Joe Johnson
CD/Copywriter: Debbie Kasher
AD: Arturo Gigante
EP: Lisa Christman

Prod Company: Smith and Jones Films Inc
Director: Ulf Johansson
DP: Ed Lachman
EP: Philippa Smith
Producer: Nicola Sims

Editorial: Peep Show
Editor: Amanda Perry
EP: Amy Saunders
Producer: Melissa Nusbaum

Telecine: The Mill
Colorist: Fergus McCall

Post/Effects: The Mill

Music: Stock

Audio Post: Sound Lounge
Mixer: Tom Jucarone

About Sound Lounge:
New York-based Sound Lounge is an industry leading provider of audio post production services. The studio's 12 mixing suites are fully equipped with the latest in digital audio technology, including all the gear necessary to perform 5.1 surround sound mixes for cinema and HD. The company is artist-owned and features a staff of mixers who set the standard for creative excellence and technical mastery. Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film studios nationwide.

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