News: Sony Unveils New High Definition Viewfinder For Professional Camera Systems

HDVF-200 Offers Cost-Effective Solution for HD Production

(Las Vegas NAB--April 15, 2008) Sony’s new high-definition viewfinder is designed to provide a lower-cost of entry into HD for production professionals needing an affordable, versatile eye-piece that delivers high levels of color accuracy and reproduction.

The new viewfinder, model HDVF-200, is designed for use with many of Sony’s professional high-definition cameras and camcorders. These include Sony’s recently announced PDW-700 XDCAM HD™ camcorder, the HDC-1500/1000/1550/1400/1450 series of multi-format studio and field cameras, the HDC-3300 Super Slow Motion camera, and the HDW Series of camcorders.

“This new viewfinder is an excellent alternative for professionals looking for low-cost HD attachments,” said Bob Ott, director of optical and professional products at Sony Electronics. “It was created to be extremely flexible, and for use with camera systems across our entire product line.”

The HDVF-200 model has a 2-inch CRT screen (viewable area, measured diagonally) and is designed to give shooters a high-quality viewing option in shoulder-mount applications.

According to Ott, the unit’s price and feature set make the viewfinder ideal for production professionals working in a range of applications, including television, production houses, rental houses, education, government and more.

When using the new viewfinder, the camera’s eye-piece can be removed, allowing for “direct viewing” through the HDVF-200 unit itself. The viewfinder also incorporates a re-designed inner loupe to reduce distortion in the corners of images and to increase viewing angles.

The HDVF-200 viewfinder is expected to be available in May at a suggested list price of $3,000.


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