(Santa Monica, California--March 18, 2008) Mixer Zac Fisher of POP Sound was called on by ad agency Wieden & Kennedy/Portland to complete the final mix for two new, humorous CareerBuilder.com spots "Self-Help Yourself" and "Help You Help You."
Touting the CareerBuilder motto: "Do What Makes You Happy," the commercials began airing last month, and will continue to air nationwide.
In "Self-Help Yourself," as his morning alarm clock rings, an uninspired man lays in bed and sluggishly says: "Oh, I can't do this anymore . . .." His wife (himself dressed in woman's clothes) tries to console him by saying, "I wish you could just quit that job." Walking to work, he comes across the scene of a car wreck. Pulling an injured child from the wreckage, a paramedic (again himself, but this time in a blonde wig) exclaims: "Oh gosh, my job is so rewarding!" On the elevator a woman (himself again) chats on a cell phone telling her friend, "Girlfriend, I will quit that dead-end job for you!" Lastly, a co-worker (the man yet again, but this time dressed as a blonde pregnant woman) tells him: "Do what makes you happy, Larry. You deserve better." Her advice is emphasized with a slap upside the head. The humorous spot ends with "Start Building" and the CareerBuilder.com logo.
"Help You, Help You" follows a similar storyline as a middle-aged man goes into his job, picks himself up and carries himself out the door, while a confused co-worker looks on. Both commercials inspire American workers to seize the day and not stay in jobs that make them unhappy and unfulfilled. CareerBuilder.com is the first step to finding a new career.
Credits:
Client: CareerBuilder.com
Spot Titles: "Self-Help Yourself," "Help You Help You" :30s + :60s
Airdate: February 2008
Agency: Wieden & Kennedy/Portland
Creative Directors: Mark Fitzloff, Monica Taylor
Copywriters: Jason Bagley ("Self Help"), Michael Illick ("Help You")
Art Director: Eric Baldwin
Producer: Jeff Selis
Production Company: The Directors Bureau/Los Angeles
Director: Mike Mills
Executive Producers: Cayce Cole, Melissa Culligan
Producer: Youree Henley
DP: Carl Nilsson
Editorial Company: Rock Paper Scissors/Santa Monica
Editor: Angus Wall
Assistant Editor: David Brodie
Executive Producer: Carol Lynn Weaver
Visual Effects Company: A52/Santa Monica
Executive Producer: Linda Carlson
Producer: Megan Meloth
Visual Effects Supervisor: Patrick Murphy
Flame Artists: Patrick Murphy, Tim Bird
Postproduction Company: Company 3/Los Angeles
Colorist: Stefan Sonnenfeld
Audio Post Company: POP Sound
Mixer: Zac Fisher
Executive Producer: Susie Boyajan
About POP Sound:
Elegant without being stuffy, POP Sound provides impeccable levels of service, combined with state of the art technology in a beach house chic environment. In a Mediterranean villa, 7 blocks from the Ocean, some of the best talents in the industry have been working since POP's inception in 1994. For Commercials and Advertising, POP Sound features the talents of Mixers Mitch Dorf, Peter Rincon, Stephen Dickson, Zac Fisher and Tim West. This award-winning team of Mixers has recently completed commercial projects for such clients as Nike, Coke, Mastercard, Michelin, Mini, Bud.TV, GM, HP, Netflix, Xnergy, Xbox and Ford.
http://www.popsound.com
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