(Minneapolis, Minnesota--March 4, 2008) Design and animation studio motion504 recently completed a stylized animated spot for ad agency Paulsen Marketing Communications and WildBlue, a satellite-speed Internet provider.
Inspired by the client's current illustrated print campaign, "Why Wait" is a journey into a colorful 2D world, highlighting WildBlue's Internet reach to virtually every corner of the US. The charming spot concludes with the tagline, "High-speed Internet. Out of the blue."
To view the spot, please go to:
http://www.motion504.com/wildblue/
"Why Wait" is the first-ever TV ad for WildBlue, which recently partnered with ad agency Paulsen Marketing Communications. "We had never done an illustrated ad of this magnitude before," explains Katie Levitt, Associate Creative Director of Paulsen Marketing Communications. "motion504 came highly recommended, and their work was impressive. They were awesome to work with, provided us with invaluable service and advice, and pulled out all the stops on this beautiful spot. When we showed it to our client, they cheered and were just blown away by the amount of detail created by motion504."
Conceptually, motion504 Creative Directors/Designers Andy Reynolds, Amy Schmitt and Scott Wenner were tasked with translating and re-creating WildBlue's illustrated print-ad style into moving space. They worked closely with the print illustrators to hone the visual style of the spot, and incorporated original illustrated elements that worked specifically for TV.
Reynolds created the original storyboards and Schmitt brought them to life by establishing the timing and camera moves, and creating the look. "The challenge was giving movement to these flat 2D print ads," says Reynolds. "We built a 3D world in their illustrated style, and injected it with seamless camera moves and motion. WildBlue has never had people in their ads so we explored how to create stylized moving characters that fit into their visual style."
Cinema4D was the central design tool utilized on the project. Finishing, color correction, and the logo and type treatment were done in After Effects.
motion504 brought in frequent collaborator Brahmstedt White Noise to handle music, sound design and audio for the spot.
"Why Wait" began airing on February 29th on RFD TV, a cable network offered via the DISH Network, and DirecTV cable channels, and will run throughout 2008. The print ads are running nationally.
Client: WildBlue
Ad Agency: Paulsen Marketing Communications
Associate Creative Director Katie Levitt
Art Director: Kristie Weiberg
Illustrator: Mike Dowling
Design & Animation Company: motion504
Creative Directors/Designers: Amy Schmitt, Andy Reynolds & Scott Wenner
Executive Producer: Eric Mueller
Music & Sound Design Company: BWN
Composer/Sound Designer: Carl White
About motion504:
motion504 is a broadcast design and animation studio, which specializes in the art of motion. Featuring the talents of senior-level creative directors, designers and animators, the company has done work for film, TV, advertising and music clients including Discovery Channel, National Geographic, Target, Best Buy and mega artist Beyoncé Knowles. motion504, with its open studio space, is built upon the idea of collaboration through communication, critique and contribution amongst its artists and clients. This collective philosophy lends itself to the company's talent contributing to each and every project, and drawing upon their creative skills and technical experience in design, animation, 3D modeling, illustration and visual effects.
motion504 is located at 212 3rd Ave. N., Suite 315
Minneapolis, MN 55401
612.338.3190.
http://www.motion504.com
###
