News: Revision3 Selects Softron's OnTheAir Video To Streamline Workflow For Web And On Air Productions

(San Francisco, CA--December 2, 2007) Revision3, a leading Internet TV network has selected Softron Media Services’ OnTheAir Video and associated products for use in their live studio production offices located in San Francisco, CA. Revision3 produces original, long form Internet TV programs for audiences passionate about technology, music, movies, comic books and other pop culture topics. The network uses OnAir Video to manage video playback operations workflow. OnTheAir Video is used for automated playout using its own scheduler and serves as a clip store for live news operations, local broadcast or live shows. Schedules can be created weeks in advance.

“In a studio space of less than 1600 square feet we have to move 2-3 shows a day through the studio and prepare media for the web,” said David Randolph, Chief Engineer for Revision3. “OnTheAir Video allows us this freedom without much cost or proprietary file formats,” “It has a simple easy to learn interface that is not hardware dependent - we can use it with off the shelf components without making a large investment in specialized hardware.”

In choosing the solution, Revision3 selected OnTheAir Video because it provides a complete operations workflow capability, its easy to use interface, and because it offers these robust capabilities at a fraction of the cost of similar systems.




Thanks to its powerful and reliable playback engine, OnTheAir Video supports within the same playlist many video formats such as Apple ProRes, MPEG-4, MPEG IMX, DVCam, DV, DVCProHD, DVCPro, DVCPro 50, DV50, Photo JPEG, M-JPEG etc... OnTheAir Video can support full HD resolution playback using Apple ProRes, DVCProHD or uncompressed video clips. All codecs can be mixed but the frame size must be identical. And OnTheAir Video is an open solution. It does not require any proprietary.

“Revision3’s adoption of our suite of products is very satisfying for us as because it confirms that our efforts over the last years have been right on,” said Daniel Tapie, CEO of Softron Media Services. “We wanted to make the very best open systems for integration into traditional and new media – at a price point that allows companies large and small to use the same applications. Revision3’s use demonstrates that our products are becoming widely known and respected.”


About OnTheAir Video
OnTheAir Video supports DV, DVCPro, DVCPro 50, DVCPro HD, Photo JPEG, M-JPEG, I-Frame only MPEG-4, IMX, Apple ProRes, or Uncompressed SD or HD video output. Uncompressed video (analog or SDI) requires either an SD or HD video playout card from either AJA, or Blackmagic Design. OnTheAir Video supports dragging and dropping of video clips into the OnTheAir Video playlist manager. After clips have been added to the playlist, sub clips can be created by setting new in and out points directly within OnTheAir Video - even while other clips are playing. Different media types can be mixed in the playlist. Media can be stored in different formats on different drives on a fibre channel network can be dropped on the playlist for playout as well. OnTheAir Video is extremely flexible - and it is constantly improving.

OnTheAir Video retails for US$1795. Optional modules support multi-channel audio (US$ 649) Scheduling (US$1199), Logo overlay (US$ 1999) and HD (US$1299). Softron Media products are sold through authorized resellers.

About Revision3
Revision3 is the first media company that gets it. Born from the Internet, Revision3 is a TV network for the web, creating and producing shows for a new audience: passionate fans who want to watch shows about technology, modern culture and music that entertain, educate and help to expand their life experiences.

With more than 35 million downloads, Revision3’s shows can be watched on any device, from a cell phone to an Apple Nano, on a computer or a TV. The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager, because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback.

About Softron Media Services
Softron Media Services, headquartered in Brussels, Belgium has been providing Macintosh based video and audio solutions for 25 years. What distinguishes Softron Media Services is the company’s long dedication to providing the highest professional quality video support for Apple’s Macintosh platform. Softron Media’s applications offer intelligent and easy to use interfaces. Its flagship product, OnTheAir Video is in use by hundreds of television stations worldwide.

Softron Media Services software applications are sold by Apple ProVideo specialists throughout the world. Resellers are listed on the Softron Media Services website ( HYPERLINK "http://www.softronmedia.com" http://www.softronmedia.com.) Softron Media Services can be contacted at: 470, avenue Moliere, B-1050 Brussels, Belgium, Phone: +32 2 771 7371, Fax: +32 2 706 5266

For information about Revision3, please contact Julie A. Karbo Partner K/F Communications, 601 Fourth Street, Ste. 204, San Francisco, CA 94107. Voice: 415.255.6505, Fax: 415.503.0744, Email: HYPERLINK "mailto:julie@kfcomm.com"julie@kfcomm.com
HYPERLINK "http://www.kfcomm.com/"www.kfcomm.com

For Information about Softron Media Services products in North or South America, contact Mike Skibra, Softron Media Services Business Development Manager at +1 702 275 6353 or HYPERLINK "mailto:sales-americas@softronmedia.com" sales-americas@softronmedia.com.