Video Airs As In-Flight Entertainment on United Airlines Routes
(SECAUCUS, NJ - October 10, 2006) The music video for country artist John Brannen's song, "Boom Baby Boom," which begins to air on United Airlines' TED flights this week, was shot by Director/Director of Photography Michael Caporale with Panasonic's AJ-HDC27 VariCam® HD Cinema camera and AG-HVX200 DVCPRO HD P2 camcorder.
The music video will also be featured on Country Music Television's on-line site (
http://www.cmt.com/click on "Loaded") and "MAV Music," a weekly show on the new cable and satellite channel, MAV.
A preliminary version of the "Boom Baby Boom" video was shot entirely on the HVX200, and included complicated greenscreen production for composites. Subsequently, Sly Dog Records commissioned Caporale to modify the video to coincide with the release of Brannen's new CD, "Twilight Tattoo," which features the song.
"In what might be called a classic case of role reversal, I created additional scenes using the VariCam, Panasonic's flagship HD camera," said Caporale. "Demonstrating the versatility of these two cameras in complementing one another, I used the compact HVX200 for the studio composites (where I might have been expected to choose the VariCam), while I utilized the VariCam for a rarely-used feature, its high gain capacity. I was able to create scenes with a high degree of gain-induced noise, which were then further enhanced with detail settings as well as tonal and color manipulation in camera to produce a texture that post effects cannot exactly match."
The finished video consists of slick, composited studio images juxtaposed with grainy shots of Brannen performing the song during the windy prelude to a pounding thunderstorm. "The conventional assumption would be to attribute the smooth images to a larger 2/3" camera (the VariCam) and the grainy images to a smaller chip camera (the HVX200), but nothing could be further from the truth," Caporale added.
"The composited scenes were assembled in Apple's Shake," the Director/DP explained, "and clearly demonstrate the ability of the HVX200 to hold fine detail and clean edges without tearing or green fringing."
For more information on Panasonic's full line of high-definition video cameras, visit the company's web site at
http://www.panasonic.com/broadcast
With more than 30 years experience as a commercial photographer and filmmaker, Michael Caporale was among the first DPs to embrace the VariCam in feature film production. In 2001 he shot "Tattered Angel" with the VariCam and has gone on to lens six more independent films with the camera, as well as several documentaries. The founder of production company 24P Digital Cinema, LLC. (Cincinnati, OH), Caporale has been the subject of numerous articles on digital production, and is a regular columnist for Film Festival Reporter. For the past several years, Caporale has taught color management at VariCamps, and with fellow camera guru Robert Goodman conducts private seminars for dealers and corporations requiring camera training. The "Boom Baby Boom" video can be downloaded as an iPod video at
http://www.24pdigitalcinema.com/boom.html
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