(New Delhi, India, April 4, 2006) Beehive Systems now enters the real-time 3D graphics market in Norway. TV Vest, the Norway-based news and entertainment channel has bought Wasp'3D for real-time 3D news graphics.
Wasp'3D earned the business from TV Vest on the merit of its multifunctional offering – from 3D studio graphics to virtual sets to channel branding and 3D compositing, Wasp'3D offers manifold core benefits in single solution. The channel will use Wasp'3D primarily for real-time graphics like full frame, name straps and to create visually appealing virtual sets. Wasp'3D's virtual simulation ability will enable the depiction of any event such as accident, hijack, cyclone, earthquake within minutes.
Feedback from TV Vest
With Wasp'3D, TV Vest will acquire the 3D look and feel for the first time. Talking about why TV Vest preferred Wasp'3D to any other real-time 3D software, Mr. Lars Helge, Technical Director, TV Vest, replied, We were essentially looking for real-time 3D graphics and hence were evaluating a few companies. But when we came to know of Wasp'3D and the fact the it offers six core functions just with just one software, and that too at an affordable price, we knew this would be a winner for us. We were also impressed with Beehive's track-record in post-implementation support. When one buys high-end technology which sustains the very functioning of the business, reliable support is a critical success factor.
Cutting-edge Programmable Palette Technology™ (PgP Technology™)
TV Vest will benefit from Wasp'3D not just for the multiple functionalities it offers but also because of its unique Programmable Palette (PgP) Technology which will provide TV Vest's designers the flexibility and power to create infinite materials and textures by mixing and blending four texture types with each other in a variety of ways. This in turn will incredibly expand the creative possibilities for the designer as he can easily create an original texture or a material without getting restricted. The PgP technology can also blend Bitmaps (images); Video (live and off-the disk); and DDS textures (Direct Draw Surface) and further expand the canvas of the artist to experiment and create something out-of-the-box.
Real-Time Phong Shading (Pixel Shading)
With the same number of polygons, Wasp'3D can achieve realistic visual representation of the scene objects using the Phong option. The Specular highlight in Phong is more accurate and the vertex highlight is sharper.
Futuristic DirectX© Technology
Wasp'3D™ is based on Microsoft's© DirectX© technology which is going to be Microsoft's focus area in the future. This makes Wasp'3D™ future-proofed in the product life cycle as upgrading to the next level is a mere change of the graphics hardware device with the latest software drivers.
DirectX© is also the platform on which the multibillion dollar gaming industry depends on.
Integration with Newsroom Systems
Wasp'3D™ facilitates seamless integration with existing newsroom systems such as iNEWS and ENPS with the help of Wasp'3D™ MOS ActiveX©. It allows full Unicode support, including languages that use complex scripts. Since it runs on powerful enterprise level MS-SQL©-based database, content sharing across the Wasp'3D™ network becomes easy. Wasp'3D™ imports objects from major off-the shelf 3D software via the X-file loader. The Wasp'3D™ SDK is available to developers to build components for enhancement. Wasp also provides multi-language support. Users can choose to work with C#; VB.Net or JScript.Net
About Beehive Systems:
Beehive Systems (
http://www.beesys.com ) is a global leader in developing cutting-edge broadcast solutions meant to provide superior returns on the client's investment. Our portfolio of end-to-end solutions is designed to deliver out-of-the-ordinary results in real-time 3D and 2D graphics, newsgathering, digital newsroom, interactive TV and digital logging and archiving.
With 15 years of broadcast expertise and a commitment to deliver maximum value to our clients, Beehive is the most respected name with international broadcasters like CNBC, Fox-promoted STAR News, KTRK, ESPN, Sony MAX, Astro, SCTV and many more. Beehive is the winner of the prestigious 'Nasscom IT Innovation Award' for 2004.
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