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     <title>Creative Cow News</title>
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     <description>Creative Cow is home to the top-rated Adobe After Effects, Apple Final Cut Pro, Avid, Discreet Combustion, Media 100 844x and Pinnacle Cinewave user forums support communities. Dedicated to media professionals, the Cow offers "More Signal, Less Noise."</description>
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         <title>Beauty Box Video 2.0 Provides Fast, Realistic Skin Retouching for HD and 4K, and New Shine Removal for Skin Hot Spots</title>
         <link>http://news.creativecow.net/story/868863</link>
         <guid>http://forums.creativecow.net/readpost/105/868863</guid>
         <description>Award-Winning Tool Gets 300% Speed Increase for all Video Host Apps; Adds Final Cut Pro X Support   
  (San Francisco, California--May 17, 2012) Digital Anarchy today announced Beauty Box 2.0, a significant update of their award-winning skin retouching product. Version 2.0 gives an amazing speed increase by using OpenCL, a new technology that runs on ATI and Nvidia cards. The new product also introduces a new smoothing algorithm that improves automatic masking, and adds shine removal for hot spots on skin areas. Host app support now includes Final Cut Pro X, and support for OpenFX applications is in development.</description>
         <pubDate>Thu, 17 May 2012 11:40:23 GMT</pubDate>
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         <title>Legend3D Builds Global 3D Production Pipeline on TACTIC</title>
         <link>http://news.creativecow.net/story/868862</link>
         <guid>http://forums.creativecow.net/readpost/105/868862</guid>
         <description>Legend3D makes distributed production a reality by employing TACTIC across studios in San Diego, Los Angeles, and India   
  (Toronto, Canada--May 17, 2012) Southpaw Technology, a leading developer of production asset management (PAM) technology for digital content creation companies, announced today that Legend3D has signed a global licensing agreement to use TACTIC at its studios in San Diego, Los Angeles and India. The use of TACTIC at these studios will allow Legend3D to synchronize its databases, collaborate globally, and create one unified production workflow across time zones and geographic regions.</description>
         <pubDate>Thu, 17 May 2012 11:32:47 GMT</pubDate>
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         <title>ARRI Hosts VFX Legends for Special Event in Munich</title>
         <link>http://news.creativecow.net/story/868861</link>
         <guid>http://forums.creativecow.net/readpost/105/868861</guid>
         <description>(Munich, Germany--May 17, 2012) On Monday 14th May ARRI played host to two legendary names from the world of cinematic visual effects – Douglas Trumbull and Rob Legato. Both of the special guests held meetings with ARRI about future technologies and also gave presentations to an enthusiastic audience at the ARRI cinema in Munich. 
 First on the stage was Douglas Trumbull, a man whose pioneering work in the field dates back almost 50 years and has inspired many of the current generation, including Rob Legato, to pursue careers in visual effects. Notable credits from Trumbull’s distinguished filmography include  The Andromeda Strain  (1971),  Close Encounters of the Third Kind  (1977),  Star Trek: The Motion Picture  (1979)  Blade Runner  (1982) and  The Tree of Life  (2011); he also directed  Silent Running  (1972) and  Brainstorm  (1983).</description>
         <pubDate>Thu, 17 May 2012 11:27:49 GMT</pubDate>
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         <title>Green Dot's Richard Farmer Sets Memories Aflame for Olympus</title>
         <link>http://news.creativecow.net/story/868860</link>
         <guid>http://forums.creativecow.net/readpost/105/868860</guid>
         <description>(Los Angeles, California--May 17, 2012) LA-based Green Dot Films director Richard Farmer makes memory lane feel like the real thing in two comedic new :30s, “Stunt Man” and “Office,” for Olympus out of SCPF, Miami along with Global Integrated Producer (GIP).  Both spots feature people flipping through their Olympus digital cameras, literally reliving fiery stunts and party fowls before our eyes.  The spots were produced by Green Dot with additional production support from Miami-based In&#x26;Out productions.      
 “Stunt Man” opens on a man looking through his Olympus camera while waiting in his trailer for his stunt on set.  Dressed from head-to-toe in mountaineering gear, the man chuckles at the photograph displayed on the camera’s screen, which shoots out gusts of wind and snow.  With the click of a button, the man is suddenly dressed in a well-pressed suit, staring at his arm and laughing hysterically as he watches it violently catch on fire.  The man continues to click through the next couple of photos that get him soaked in a Harry Houdini-type underwater chain contraption and shot with arrows in Western cowboy garb.  Next, a young woman opens his trailer door and informs him that they’re ready for him on set.  Snapping back into reality, the man drops his camera and accidentally steps on it.  He picks it back up, clicks to the next picture and transforms into a fisherman with water spraying at him from the display.  The spot concludes on the man smiling at the camera, followed by the tag “Capture your stories with the shockproof, waterproof, freezeproof, crushproof Olympus tough series.”  The Olympus logo and tag, “Capture your stories,” close out the spot.</description>
         <pubDate>Thu, 17 May 2012 09:40:50 GMT</pubDate>
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         <title>STN Extends OASYS Playout Capability</title>
         <link>http://news.creativecow.net/story/868859</link>
         <guid>http://forums.creativecow.net/readpost/105/868859</guid>
         <description>(Aylesbury, UK--May 17, 2012) Slovenian playout centre STN has ordered three new OASYS Automated Playout channels, adding to the six HD channels installed in 2011, making OASYS a key part of the STN controlled and operated playout centre. Systems integrator RoBaGo will install the systems in the coming weeks. 
 STN is one of the most innovative playout providers in the industry, offering a variety of playout options for clients to choose from. The new and existing OASYS systems work alongside STN’s iTX systems in a complementary way, with both systems built around Isilon IQ X-Series scalable nodes; this enables STN to seamlessly scale the capacity from a few terabytes to multiple petabytes and over 45 gigabytes per second (GBps) of throughput.</description>
         <pubDate>Thu, 17 May 2012 07:05:35 GMT</pubDate>
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         <title>ZYNC Appoints Todd Prives Vice President of Business Development &#x26; Marketing</title>
         <link>http://news.creativecow.net/story/868858</link>
         <guid>http://forums.creativecow.net/readpost/105/868858</guid>
         <description>Ten-Year Visual Effects Software Industry Veteran Joins ZYNC to Drive Marketing Strategy and Customer Adoption   
  (Boston, Massachusetts--May 17, 2012) ZYNC, the Visual Effects industry leader in integrated cloud rendering and storage technology today announced that Todd Prives has joined the company as Vice President of Business Development and Marketing. Prives is responsible for leading ZYNC’s strategic alliances with software providers and marketing their service to customers as the technology rolls-out on a global basis.</description>
         <pubDate>Thu, 17 May 2012 07:00:09 GMT</pubDate>
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         <title>OConnor receives TIPA Award for O-Focus Dual Mini</title>
         <link>http://news.creativecow.net/story/868857</link>
         <guid>http://forums.creativecow.net/readpost/105/868857</guid>
         <description>(Burbank, California--May 16, 2012) OConnor, part of Vitec Videocom, a Vitec Group company, is proud to announce that its new O-Focus Dual Mini has been awarded a coveted TIPA Award. The Follow Focus System has been voted as the ‘Best DSLR Video Accessory’ by the Technical Image Press Association (TIPA). 
 OConnor’s O-Focus Dual Mini was announced in February and is already receiving rave reviews from users worldwide. In a statement the TIPA judges said “Follow focus devices are a must for professional and serious video making. This double sided direct drive offering from OConnor is optimized for both still and cine-style camera lenses. Each version of the 0-Focus Dual Mini units, i.e. the Photo Set and the Cine Set, has its own transmission ratio and both have low profiles to allow for large diameter lenses. The device shares the design and build quality of many OConnor CFF-1 accessories and TIPA members view it as an invaluable aid for demanding professionals.”</description>
         <pubDate>Thu, 17 May 2012 06:56:52 GMT</pubDate>
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         <title>Testronic Incorporates New Tool from Deluxe Digital Studios Into Award Winning File-Based QC Lab</title>
         <link>http://news.creativecow.net/story/868856</link>
         <guid>http://forums.creativecow.net/readpost/105/868856</guid>
         <description>Lab Introduces Innovative Veristream Automation Tool Into Digital Content Chain   
  (Burbank, California--May 16, 2012) Testronic Labs - the recognized global leader in quality assurance services for film and television, games, websites, hardware and software - has announced that its File-Based QC Lab has implemented a Veristream testing tool designed by Deluxe Digital Studios, a subsidiary of Deluxe Entertainment Services Group Inc.</description>
         <pubDate>Thu, 17 May 2012 06:51:35 GMT</pubDate>
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         <title>Matrox Display Wall Board and KVM Extender Solutions Set to Deliver a High-Performance, Collaborative Visualization Platform at InfoComm 2012</title>
         <link>http://news.creativecow.net/story/868855</link>
         <guid>http://forums.creativecow.net/readpost/105/868855</guid>
         <description>Mura MPX boards to capture and display an array of input sources—including an Avio-powered, remote multi-display desktop—across four  55-inch LCD monitors 
  (May 16, 2012) (Montreal, Canada--May 16, 2012) Matrox Graphics announced today that Mura MPX video wall controller boards and an Avio F120 KVM extender will jointly drive a high-performance 2x2 video wall designed for collaborative visualization environments at InfoComm 2012, booth # N1331. Mura MPX boards, the first PCI Express x16 Gen2 board class to feature both HD resolution inputs and outputs, will capture a wide range of input sources including a digital media receiver, an IP camera, a Blu-ray Disc™ player, and an Avio-powered, remote multi-display desktop—delivering uncompressed dual-DVI video at up to 2000 meters from its host computer—and display them across four of Mitsubishi’s newest 55-inch Super Narrow Bezel LCD monitors. Samuel Recine, Matrox Graphics Director of Sales for America and Asia Pacific, will also be delivering a presentation on the various benefits and compromises of the market's leading split-computing approaches for display wall visualization and collaboration at the InfoComm Manufacturers’ Training session on Wednesday, June 13 from 8:30-10:00 AM.</description>
         <pubDate>Thu, 17 May 2012 06:47:47 GMT</pubDate>
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         <title>Qatar TV Builds for the Future with Grass Valley</title>
         <link>http://news.creativecow.net/story/868854</link>
         <guid>http://forums.creativecow.net/readpost/105/868854</guid>
         <description>(San Francisco, California--May 16, 2012) The Qatari Television Support and Development Committee (TVSDC) has selected Grass Valley™ for a major modernization project for Qatar TV. Grass Valley will be providing a complete master control room solution for the new Broadcast Center in Doha. 
 The design for Qatar TV's new Broadcast Center focuses on adaptive and flexible workflows, while being future-proofed for emerging technologies, such as 3 Gb/s 1080p. This ensures that Qatar TV will be able to serve its viewers for years to come, without fear of technical obsolescence.</description>
         <pubDate>Wed, 16 May 2012 09:58:36 GMT</pubDate>
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         <title>LA.B’S Peter Refle Lights Up Miami for BMW</title>
         <link>http://news.creativecow.net/story/868853</link>
         <guid>http://forums.creativecow.net/readpost/105/868853</guid>
         <description>(Los Angeles, California--May 16, 2012) Los Angeles-based LA.B Film &#x26; Content director Peter Refle soars to luxurious heights with a high-octane, Miami Vice-like race against the clock in the new :30 “BMW Miami” for the BMW Coupe 3 Series, produced direct to client.  The spot doesn’t feature Don Johnson, but it may as well with its pulse-quickening, nimble automotive stunts throughout South Beach; all in an effort to dispose of a ticking bomb and save two damsels in distress.  
 Click  HERE  to see the spot.</description>
         <pubDate>Wed, 16 May 2012 09:33:20 GMT</pubDate>
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         <title>Introducing Schneider Kreuznach Cine-Xenar III Prime Lenses including 18mm/T2.2</title>
         <link>http://news.creativecow.net/story/868852</link>
         <guid>http://forums.creativecow.net/readpost/105/868852</guid>
         <description>(Van Nuys, California--May 16, 2012) Schneider Optics introduces the Schneider Kreuznach Cine-Xenar III prime lenses. Designed for PL-mount 35mm single sensor and film cameras, the fine optics feature fast T/stops, superb image quality and robust construction. The lens range includes an18mm/T 2.2 in addition to a 25mm/T 2.2, 35mm/T 2.1, 50mm/T 2.0, 75mm/T 2.0 and 95mm/T 2.0. 
 Long known for fine optics, Schneider’s high-resolution tele-centric design provides even image brightness and minimizes breathing. By utilizing up to eighteen iris blades, the lenses produce a desirable and pleasing “bokeh” when imaging with a shallow depth of field. Another benefit is the operator-friendly focus control that has large, easily readable engravings and offers 270 degrees of focus rotation to facilitate smooth and accurate adjustment. In addition, the lenses are capable of ultra-close focusing, down to 11” (25cm) from the sensor plane.</description>
         <pubDate>Wed, 16 May 2012 09:26:34 GMT</pubDate>
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         <title>Nucoda Colorist Aidan Farrell Wins BAFTA Special Award</title>
         <link>http://news.creativecow.net/story/868851</link>
         <guid>http://forums.creativecow.net/readpost/105/868851</guid>
         <description>(London, UK--May 16, 2012) Renowned Nucoda Colourist Aidan Farrell was presented with BAFTA's Special Award at the British Academy Television Craft Awards. The award recognises his outstanding creative contribution to the industry and his extensive work and accomplishments in his field. 
 Farrell, who has a Nucoda suite at The Farm in Soho, has worked on many high-profile television documentaries and dramas in recent years including: The Devil's Whore, Wallander, Boy A, The Shadow Line and the mutli-award winning Downton Abbey. He says, "I'm extremely honoured to have received this award. The fact that BAFTA has considered my whole portfolio of work to date is incredible and I'm delighted."</description>
         <pubDate>Wed, 16 May 2012 09:19:30 GMT</pubDate>
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         <title>Behind the Scenes: "The Avengers" in Albuquerque, NM</title>
         <link>http://news.creativecow.net/story/868850</link>
         <guid>http://forums.creativecow.net/readpost/105/868850</guid>
         <description>Albuquerque Studios spills the beans on how "The Avengers" was shot on the studio lot.   
  (May 16, 2012) Albuquerque, New Mexico played a big role in the making of Marvel Studios’ box office smash  The Avengers.  Over 75% of the film, including many of the jaw-dropping scenes that were shot in front of the green screen, took place at the state-of-the-art Albuquerque Studios; while an additional 5% of the movie was shot at nearby locations around the city. That’s pretty extraordinary for an action-packed film of this magnitude to be mostly shot in one location. So, how did they do it?</description>
         <pubDate>Wed, 16 May 2012 08:44:48 GMT</pubDate>
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         <title>Sim Reveals New Name and Logo; Company to Operate as SIM Digital</title>
         <link>http://news.creativecow.net/story/868849</link>
         <guid>http://forums.creativecow.net/readpost/105/868849</guid>
         <description>(Toronto, Canada--May 15, 2012) International equipment and production service provider, Sim Video, announced that the company would now operate under the name SIM Digital and revealed a polished new logo. 
 Now in its 30th year, the company has more to celebrate beyond a new name and fresh look.  Mergers, acquisitions, geographic expansions, a new executive team and a growing repertoire of services have increased its success and heightened its profile.</description>
         <pubDate>Wed, 16 May 2012 03:07:18 GMT</pubDate>
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         <title>NVIDIA Introduces World’s First Virtualized GPU, Accelerating Graphics for Cloud Computing</title>
         <link>http://news.creativecow.net/story/868848</link>
         <guid>http://forums.creativecow.net/readpost/105/868848</guid>
         <description>NVIDIA VGX Cloud Platform Puts GPUs in Enterprise Data Centers, Freeing Users to Run Microsoft Windows, Any Applications From Their Connected Device   
  (San Jose, California--May 15, 2012) NVIDIA today unveiled the NVIDIA® VGX™ platform, which enables IT departments to deliver a virtualized desktop with the graphics and GPU computing performance of a PC or workstation to employees using any connected device.</description>
         <pubDate>Wed, 16 May 2012 02:54:00 GMT</pubDate>
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         <title>GoPro® Launches Dive Housing</title>
         <link>http://news.creativecow.net/story/868847</link>
         <guid>http://forums.creativecow.net/readpost/105/868847</guid>
         <description>Dive Housing features large, flat glass lens compatible with all HD HERO cameras   
  (Half Moon Bay, California--May 15, 2012) GoPro, maker of the world’s most versatile HD cameras, today announced the launch of the Dive Housing.  The new GoPro Dive Housing features a large, flat glass lens that allows for maximum photo and video sharpness underwater in all resolutions. Waterproof to 197ft / 60m, the Dive Housing is ideal for diving, snorkeling and any underwater filming scenario.</description>
         <pubDate>Wed, 16 May 2012 01:36:12 GMT</pubDate>
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         <title>Matrox Launches Mura MPX Series 2.01 Driver for Enhanced Functionality and New Maximum Configurations of Flagship Video Wall Controller Boards</title>
         <link>http://news.creativecow.net/story/868846</link>
         <guid>http://forums.creativecow.net/readpost/105/868846</guid>
         <description>Pro AV Integrators can now create installations of up to 58 outputs and use latest MuraControl for iPad version to more efficiently manipulate inputs   
  (Montreal, Canada--May 15, 2012) Matrox Graphics Inc. today announced the release of the 2.01 driver of its Mura MPX Series video wall controller boards, enhancing current functionalities and adding compatibility with other Matrox high-performance multi-display solutions. Mura output/input boards can now be used in conjunction with the newly released Mura MPX-SDI and MPX-V16 and MPX-V8 analog capture SKUs as well as the Matrox Streaming Media Decoder (SMD-2) Series cards. Custom-made collaborative video wall solutions comprising up to 58 DVI-SL or RGB outputs can now be easily tailored to meet specific channel requirements.</description>
         <pubDate>Wed, 16 May 2012 01:28:31 GMT</pubDate>
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         <title>Professional Wireless Systems Walks the Red Carpet at the Billboard Latin Music Awards Show with Custom Wireless Communications Package</title>
         <link>http://news.creativecow.net/story/868845</link>
         <guid>http://forums.creativecow.net/readpost/105/868845</guid>
         <description>RF Management Ensures Interference-Free Coverage for Telemundo's Broadcast of the Show   
  (Miami, Florida--May 15, 2012) Professional Wireless Systems (PWS), a Masque Sound Company and experts in supplying and supporting wireless systems for live and broadcast events, has been providing wireless solutions and gear onsite at the Billboard Latin Music Awards for the past 13 years. This year, during the Billboard Latin Music Awards at the BankUnited Center in Miami, the PWS team, including Brooks Schroeder and James Stoffo, created a custom wireless communications package for the show, with the company’s frequency coordination team working backstage to ensure all wireless operations went off without a hitch.</description>
         <pubDate>Wed, 16 May 2012 01:18:54 GMT</pubDate>
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         <title>New Sorenson Squeeze 8.5 Now 3 Times Faster, Includes Workflow Enhancements with Free Sorenson 360 Account &#x26; Permanent Storage</title>
         <link>http://news.creativecow.net/story/868844</link>
         <guid>http://forums.creativecow.net/readpost/105/868844</guid>
         <description>Newest Version of Gold Standard Video Encoding and Transcoding Engine Benchmark Speeds Now Averaging 200 Percent Faster than Squeeze 8   
  (San Diego, California--May 15, 2012) Sorenson Media today announced the immediate availability of Sorenson Squeeze 8.5. This latest version of Squeeze is the fastest version yet of the perennial market-leading encoding and transcoding application, with a feature set designed to drive major workflow productivity improvements through the Sorenson 360 online video platform (OVP).</description>
         <pubDate>Wed, 16 May 2012 00:54:52 GMT</pubDate>
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         <title>Blackmagic Design Continues to Expand Latin American Distributor Network</title>
         <link>http://news.creativecow.net/story/868843</link>
         <guid>http://forums.creativecow.net/readpost/105/868843</guid>
         <description>(Fremont, California--May 15, 2012) Blackmagic Design today announced the appointment of four new authorized partners in the Latin American region: Sistemas de Video Comunicación (SVC) in Argentina, Televisión y Video Digital in Colombia, Cocatel in Honduras and Hercasa in Venezuela. These new distributors will supply all local Blackmagic Design resellers with inventory, in addition to providing training resources and regional sales support. 
 SVC, Televisión y Video Digital, Cocatel and Hercasa are committed to working with the resellers in their respective regions in order to better serve Blackmagic Design’s customer base of broadcasters, filmmakers and AV and post professionals, and meet rising demand for high quality video, film and AV technology in South America.</description>
         <pubDate>Wed, 16 May 2012 00:43:25 GMT</pubDate>
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         <title>Boxer Signs Director Jonathan Hyde</title>
         <link>http://news.creativecow.net/story/868842</link>
         <guid>http://forums.creativecow.net/readpost/105/868842</guid>
         <description>(Los Angeles, California--May 15, 2012) Los Angeles-based Boxer Films has added director Jonathan Hyde to its roster.  An experienced visual effects artist/designer, Hyde comes to Boxer after spending the past three years working as a freelance director, partnering with top VFX houses including Logan, Gentleman Scholar, Laundry, Roger, and Royale.  Hyde casts a surrealistic eye on the seemingly mundane in commercial projects for top brands including Porsche and Levi’s.  His first spot with Boxer was the visually nostalgic Pentax :40 “Memories”.  Upcoming work includes a campaign for Yoplait out of Bromley.  Hyde was also recently selected to participate in SHOOT’s 2012 New Directors Showcase in the middle of the month. 
                Notes EP Beth George, “When we first looked at Jonathan’s work we were all taken by how lyrical it feels; unusual in that it is somehow light, and at the same time, inspirational.” Adds Hyde, “I knew that it would be a good fit with Boxer—they really get it and at the end of the day they just want to make creative work.  They are very supporting of my creative vision and they are very interested in bolstering their roster talent.”</description>
         <pubDate>Wed, 16 May 2012 00:41:07 GMT</pubDate>
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         <title>ASSIMILATE Congratulates SCRATCH Artists On Festival de Cannes 2012 Entries</title>
         <link>http://news.creativecow.net/story/868841</link>
         <guid>http://forums.creativecow.net/readpost/105/868841</guid>
         <description>SCRATCH Digital Workflow Software is Backbone of Post-Production for Multiple Cannes Festival Entries   
  (Santa Clara, California--May 15, 2012) At the 65th Festival de Cannes, May 16 - 27, several films on the competition roster have been created by filmmakers whose post-production companies used ASSIMILATE’s SCRATCH® DI software in their digital workflows for conform, color grading, and finishing. The Cannes Film Festival is the world’s premier showcase for independent and international filmmakers.</description>
         <pubDate>Wed, 16 May 2012 00:20:02 GMT</pubDate>
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         <title>Soundelux Design Music Group Celebrates 20 Years of Excellence in Sound for Games</title>
         <link>http://news.creativecow.net/story/868840</link>
         <guid>http://forums.creativecow.net/readpost/105/868840</guid>
         <description>(Hollywood, California--May 14, 2012) As it marks its 20th anniversary this year, Hollywood-based Soundelux Design Music Group (“DMG”),  which creates sound for games, commercials and location-based entertainment, has plenty of reason to celebrate. It’s coming off a year in which it worked on several of the video game industry’s biggest releases, including Microsoft/Epic’s Gears of War 3 (a Golden Reel Award and G.A.N.G. Award nominee) and Activision/Toys for Bob’s Skylanders Spyro’s Adventure (also a Golden Reel Award nominee). The group also recently received a Golden Reel Award for the Electronic Arts title Need for Speed: The Run, adding to the multitude of awards and nominations it has received for its game work. And, it is ready to open a second production facility on Los Angeles’ Westside. 
 But don’t expect the Company’s expert team of sound designers, composers, and mixers to spend much time blowing out candles. They are much too busy inventing the next generation of game sound.  “While DMG’s roots are in film sound, we love video games; we are gaming people,” says Scott Gershin, the Company’s founder and Creative Director. “We have been successful because we are always pushing the envelope in terms of quality, product and service.”</description>
         <pubDate>Tue, 15 May 2012 06:35:49 GMT</pubDate>
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         <title>Luma Pictures Brings Lauded Agency Producer Vicki Mayer In House</title>
         <link>http://news.creativecow.net/story/868839</link>
         <guid>http://forums.creativecow.net/readpost/105/868839</guid>
         <description>(Santa Monica, California--May 14, 2012) Luma Pictures has taken a strong step forward in making its commercial department a more prominent component of the firm's offering by bringing in veteran agency producer, Vicki Mayer. Mayer will hold the title of Executive Producer, Commercial Content, and will be responsible for overseeing advertising-related VFX project work, staffing the growing commercial wing and expanding and establishing client relationships in a wide array of industry categories. 
 Vicki Mayer's experience includes an impressive array of the top shops in both advertising and visual effects. She held the titles of Agency Producer and VFX Producer among companies including: Goodby, Silverstein &#x26; Partners, Saatchi &#x26; Saatchi, 72andSunny, EVB, Dentsu, Rock Paper Scissors and Digital Domain. Her clients are a virtual who's who of noted consumer brands such as HP, Toyota, Nike, Anheuser-Busch, Diet Coke, Visa, Lexus, Smirnoff, 2K Sports, Juicy Fruit, Altoids and Bridgestone. Mayer also is an Academy Award-nominated producer, having had her short film, "The Witness: From the Balcony of Room 306," receive a nomination at the 81st Academy Awards in the "Documentary Short Story" category.</description>
         <pubDate>Tue, 15 May 2012 06:28:14 GMT</pubDate>
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         <title>Tom Pastorelle of The Colonie and Houlihan Madison Most Develop Two Spots To Create Awareness Of The Risks of Melanoma.</title>
         <link>http://news.creativecow.net/story/868838</link>
         <guid>http://forums.creativecow.net/readpost/105/868838</guid>
         <description>(Chicago, Illinois--May 14, 2012) As women clad in bikinis and sun dresses pack their towels and hit the beach, and men call in “sick” with a prescription to be filled at the golf course, the American Academy of Dermatology will release two national spots carrying a common message to those men and women alike. Tom Pastorelle of The Colonie and Houlihan Madison Most have teamed up to produce two spots, one aimed at young women warning them about the dangers of the sun, and one geared towards men over 50 who should be checking their skin for spots. 
  Born  begins with piano music and a baby against an all white backdrop. “At what age is the color your skin was meant to be no longer beautiful?” asks a female voice-over. As the voice-over continues, various females, ranging from toddlers to teens, are depicted one at a time, each a bit older than the last and of differing skin tones. The goal is to warn women of the dangers of any form of tanning and to eliminate it from lifestyle choices altogether.</description>
         <pubDate>Tue, 15 May 2012 06:19:39 GMT</pubDate>
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       <item>
         <title>Litepanels Introduces Sola ENG™ Flight Kit</title>
         <link>http://news.creativecow.net/story/868837</link>
         <guid>http://forums.creativecow.net/readpost/105/868837</guid>
         <description>(Van Nuys, California--May 14, 2012) Litepanels® introduces the Sola ENG™ LED Fresnel lighting kit in an FAA Carry-on size case. 
 “Our new Sola ENG Flight Kit is ideal for news and other professional videographers who are on the road,” said Chris Marchitelli, Litepanels VP of Global Marketing. “The Sola ENG fixtures can be quickly deployed for reporter standups, interviews or lighting a small area.”</description>
         <pubDate>Tue, 15 May 2012 05:13:53 GMT</pubDate>
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       <item>
         <title>Qube Cinema Demos Multi-IMB Synchronization, IMB-Supported Laser Projection and HFR 3D at CinemaCon 2012</title>
         <link>http://news.creativecow.net/story/868836</link>
         <guid>http://forums.creativecow.net/readpost/105/868836</guid>
         <description>New Technologies Represent Major Milestones in Digital Projection    
  (Burbank, California--May 14, 2012) Qube Cinema demonstrated a series of industry firsts at CinemaCon in Las Vegas recently, including multi-IMB sync, 3D projections running at 120 fps per eye (240 fps total), and a special demonstration of new laser projection technology from Barco.</description>
         <pubDate>Mon, 14 May 2012 23:40:01 GMT</pubDate>
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       <item>
         <title>New FilmSkills Safety Program Created to Prevent Film Student Injury</title>
         <link>http://news.creativecow.net/story/868835</link>
         <guid>http://forums.creativecow.net/readpost/105/868835</guid>
         <description>Columbia College Chicago Partners with FilmSkills to Ensure Student Safety   
  (May 14, 2012) In recent years, dozens of film students have been injured or killed while filming student projects, and in virtually all cases, the accidents could have been avoided. FilmSkills, a transformational educational tool from Focal Press, has launched a completely new Safety First™ Training Course designed to educate and protect film students in a world of increasing risk and liability.</description>
         <pubDate>Mon, 14 May 2012 23:36:13 GMT</pubDate>
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       <item>
         <title>Azzurro HD Returns to Trusted Supplier, T-VIPS, for Reliable Real Time Video Transport over IP of Glenn Beck’s Video Network</title>
         <link>http://news.creativecow.net/story/868834</link>
         <guid>http://forums.creativecow.net/readpost/105/868834</guid>
         <description>(Millburn, NJ--May 14, 2012) T-VIPS America Inc, a global leader in professional video transport solutions for contribution, distribution, and DTV, announced that Azzurro HD, a New York-based provider of broadcast-quality video transmission services, recently purchased T-VIPS’ TVG450 JPEG2000 Video Gateways to provide  a real-time contribution link for HD video streams over IP for Glenn Beck's new, online HD video network, GBTV. GBTV features Beck’s daily show, plus original programming, news, documentaries, reality and behind-the-scenes shows. 
 The managed network solution for  GBTV  was completed in early March, allowing video to be transmitted between GBTV - broadcasting from CRM Studios in Irving, TX - and Azzurro HD in New York. As the program is being fed live to New York from the studio in Texas, Azzurro's Network Operations Center provides a backhaul to Texas in real time.</description>
         <pubDate>Mon, 14 May 2012 22:54:10 GMT</pubDate>
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       <item>
         <title>GoPro® Launches Dive Housing</title>
         <link>http://news.creativecow.net/story/868833</link>
         <guid>http://forums.creativecow.net/readpost/105/868833</guid>
         <description>Dive Housing features large, flat glass lens compatible with all HD HERO cameras   
  (Half Moon Bay, California--May 14, 2012) GoPro, maker of the world's most versatile HD cameras, today announced the launch of the Dive Housing.The new GoPro Dive Housing features a large, flat glass lens that allows for maximum photo and video sharpness underwater in all resolutions. Waterproof to 197ft / 60m, the Dive Housing is ideal for diving, snorkeling and any underwater filming scenario.</description>
         <pubDate>Mon, 14 May 2012 22:49:12 GMT</pubDate>
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       <item>
         <title>NVIDIA CEO To Present Keynote Address At GPU Technology Conference</title>
         <link>http://news.creativecow.net/story/868830</link>
         <guid>http://forums.creativecow.net/readpost/105/868830</guid>
         <description>(Santa Clara, California--May 12, 2012) NVIDIA today announced that Jen-Hsun Huang, NVIDIA CEO and co-founder, will deliver a keynote address at the GPU Technology Conference (GTC), on May 15 beginning at 10:30am PT. 
 Huang will review the dramatic and growing impact of GPU technology in science, industry, design and many other fields.</description>
         <pubDate>Sat, 12 May 2012 10:33:56 GMT</pubDate>
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       <item>
         <title>Matthews Studio Equipment Receives Export Achievement Award from Los Angeles Chamber</title>
         <link>http://news.creativecow.net/story/868829</link>
         <guid>http://forums.creativecow.net/readpost/105/868829</guid>
         <description>(Los Angeles, California--May 12, 2012) Matthews Studio Equipment the 42-year-old privately owned manufacturing company specializing in equipment for the international motion picture and television production industry received The L.A. Area Chamber of Commerce Export Achievement Award recently. 
 According to a member of the Chamber, the choice to honor Matthews was a “no brainer”. It was clear to the committee that MSE leads in growing the economy here in the States by their consistent employment of more than 80 full-time employees dedicated to producing their innovative movie-oriented products. By supplying them to over 78 countries around the world, MSE has significantly increased American exports from the Los Angeles area.</description>
         <pubDate>Sat, 12 May 2012 10:29:20 GMT</pubDate>
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       <item>
         <title>Top Television Stations in Malaysia Select Power Options, On-Camera Lighting from Anton/Bauer</title>
         <link>http://news.creativecow.net/story/868828</link>
         <guid>http://forums.creativecow.net/readpost/105/868828</guid>
         <description>(Shelton, CT--May 12, 2012) Anton/Bauer®, part of Vitec Videocom, a Vitec Group company and a premier global provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, is pleased to announce it is the battery provider of choice for leading television stations in Malaysia. Whether shooting live events or the evening news, Anton/Bauer batteries, chargers and on-camera lighting have become a trusted part of production ensembles in the region.  
 For more than 10 years, System Television Malaysia (TV3) and the Astro satellite television broadcasting service have been exclusively using Anton/Bauer batteries and chargers to help power Panasonic professional cameras. During broadcasts, live telecasts and recorded programs, these stations trust the DIONIC® 90, DIONIC HC and DIONIC HCX, among other batteries from Anton/Bauer, to provide maximum battery performance, superior reliability and legendary life cycle.</description>
         <pubDate>Sat, 12 May 2012 10:21:00 GMT</pubDate>
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       <item>
         <title>InfoComm International appoints UK Task Force</title>
         <link>http://news.creativecow.net/story/868827</link>
         <guid>http://forums.creativecow.net/readpost/105/868827</guid>
         <description>Driving local market issues forward for future association development   
  (London, UK--May 12, 2012) The future development of the UK audiovisual industry will be at the top of the agenda for InfoComm’s new UK Task Force. Appointed for a year’s term by the InfoComm International Board of Directors, the UK Task Force will develop, investigate, formally research and address issues affecting the UK audiovisual industry.</description>
         <pubDate>Sat, 12 May 2012 10:14:08 GMT</pubDate>
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       <item>
         <title>Reminder to Register for THX Color Managment Class, May 24, 2012</title>
         <link>http://news.creativecow.net/story/868826</link>
         <guid>http://forums.creativecow.net/readpost/105/868826</guid>
         <description>Don’t miss this opportunity to learn about best practices for color management, display calibration and emulation.    
  (May 12, 2012) Working in a modern production or post-production environment requires a working knowledge of color science. Regardless of a user’s position in the production chain, color plays a major role in telling a powerful story. This class provides a working knowledge of color management for digital film and video production, digital intermediate (DI) and video post-production, VFX, HD and film print dailies, and digital projection. Who should attend</description>
         <pubDate>Sat, 12 May 2012 10:06:03 GMT</pubDate>
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       <item>
         <title>Smashing Ideas Inks Brian Marr as Director of Strategy</title>
         <link>http://news.creativecow.net/story/868825</link>
         <guid>http://forums.creativecow.net/readpost/105/868825</guid>
         <description>(Seattle, Washington--May 12, 2012) Digital media company Smashing Ideas recently welcomed creative marketer Brian Marr as the company’s new Director of Strategy.  In the newly minted position, Marr will direct the company’s strategy practice, focused on continuing to broaden the expertise Smashing Ideas will offer their clients.  
    With more than 15 years of experience in advertising, marketing and digital media, Marr is passionate about creating marketing program strategies that allow customers to connect and engage with a brand in deeper and more meaningful ways.</description>
         <pubDate>Sat, 12 May 2012 10:01:44 GMT</pubDate>
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       <item>
         <title>Thwak! Music Unveils ‘KBV Sync’ Online Search Engine</title>
         <link>http://news.creativecow.net/story/868824</link>
         <guid>http://forums.creativecow.net/readpost/105/868824</guid>
         <description>New Music Supervision &#x26; Synch Licensing Service Offers Commercial, TV &#x26; Film Clients Fast Music Searches Within Music Elite Catalog   
  (New York, New York--May 12, 2012) Original Music/Sound Design and Licensing studio Thwak! Music has launched the new online toolset, KBV Sync, designed for video editors, producers, music supervisors and creative professionals working in commercials, TV, film and multimedia.</description>
         <pubDate>Sat, 12 May 2012 09:53:04 GMT</pubDate>
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       <item>
         <title>The Hollywood Post Alliance Opens the 2012 HPA Awards Call for Entries</title>
         <link>http://news.creativecow.net/story/868823</link>
         <guid>http://forums.creativecow.net/readpost/105/868823</guid>
         <description>Industry Honors Focus on Innovation, Creativity, Excellence in Post Production   
  (Hollywood, California--May 12, 2012) The Hollywood Post Alliance® has announced the opening of its Call for Entries for the 2012 HPA® Awards.  The standard bearer for excellence and innovation in Post Production, the Awards honor the individuals and companies who are engaged in noteworthy and groundbreaking work in post production.  The gala award ceremony will take place on the evening of November 1, 2012 at the Skirball Cultural Center in Los Angeles, CA. This year's competition marks the seventh year of the HPA Awards.</description>
         <pubDate>Sat, 12 May 2012 09:47:14 GMT</pubDate>
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       <item>
         <title>MelroseMAC Launches MelroseTEC Consulting Division</title>
         <link>http://news.creativecow.net/story/868822</link>
         <guid>http://forums.creativecow.net/readpost/105/868822</guid>
         <description>Industry Veterans Brian Boring, Steve McCracken &#x26; Antonio Nacrur Head New Division Focused On Digital Workflow Solutions   
  (Los Angeles, California--May 12, 2012) Technology re-seller and systems integration company, MelroseMAC, is launching a new IT consulting and sales division, dubbed MelroseTEC (http://www.melrosemac.com/melrose-tec), to provide specialized technology solutions for production &#x26; post professionals. MelroseTEC sets a higher, dedicated standard of professional guidance and support, not only for parent company MelroseMAC but also for the entire industry.</description>
         <pubDate>Sat, 12 May 2012 09:34:46 GMT</pubDate>
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       <item>
         <title>Adobe Muse Available Today</title>
         <link>http://news.creativecow.net/story/868821</link>
         <guid>http://forums.creativecow.net/readpost/105/868821</guid>
         <description>New Software Enables Designers to Publish Professional HTML5 Websites without Writing Code   
  (San Jose, California--May 11, 2012) Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Muse™ software that enables designers to create websites without writing code. Previously available as a public beta, Adobe Muse makes planning, designing and publishing original HTML pages as easy as creating layouts for print. With master pages, built-in tools for interactivity, and access to more than 400 Web fonts served by the Adobe Typekit™ service, Adobe Muse makes it easy to produce distinctive, professional websites.</description>
         <pubDate>Sat, 12 May 2012 02:28:56 GMT</pubDate>
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       <item>
         <title>Adobe Ships Creative Cloud</title>
         <link>http://news.creativecow.net/story/868820</link>
         <guid>http://forums.creativecow.net/readpost/105/868820</guid>
         <description>Two New Touch Apps for iOS and Adobe Muse 1.0 Also Shipping   
  (San Jose, California--May 11, 2012) Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Creative Cloud™, a radical new way of providing tools and services* for creatives. A subscription-based offering, Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around a powerful release of Adobe Creative Suite® 6 software, packed with innovation across its industry-defining design, Web, video and digital imaging tools. The CS6 product line includes new releases of Photoshop®, InDesign®, Illustrator®, Dreamweaver®, Adobe Premiere® Pro, After Effects®, Flash® Professional and other products.</description>
         <pubDate>Sat, 12 May 2012 02:27:06 GMT</pubDate>
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       <item>
         <title>Advanced Systems Group Hires Industry Veteran Mark Haynes, Expands Audio Dept</title>
         <link>http://news.creativecow.net/story/868819</link>
         <guid>http://forums.creativecow.net/readpost/105/868819</guid>
         <description>(Emeryville, California--May 11, 2012) Advanced Systems Group (ASG), a leading West Coast video and film integration firm, today announced that pro audio veteran Mark Haynes has joined the company, effective April 2. Haynes is part of ASG’s expansion of its audio business, and he will specialize in contributing an audio perspective to video-centric projects. 
    Prior to joining ASG, Haynes was vice president of sales for Leo’s Professional Audio in Oakland, Calif., where he worked for 26 years. He began his career in the early 1970s with Showco, Inc., one of the pioneers in large-scale sound reinforcement, where he toured nationally and internationally as FOH engineer for Willie Nelson, Diana Ross, Jefferson Airplane, and other headliners.</description>
         <pubDate>Sat, 12 May 2012 01:19:48 GMT</pubDate>
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       <item>
         <title>Softel MediaSphere™ Bridge Enables Broadcasters To Own the Second Screen Experience</title>
         <link>http://news.creativecow.net/story/868818</link>
         <guid>http://forums.creativecow.net/readpost/105/868818</guid>
         <description>(Norwalk, CT--May 11, 2012) Softel announced MediaSphere™ Bridge, a revolutionary new solution for two-screen interactive television that enables seamless and dynamic experiences between first and second screens. Unlike ACR (Automated Content Recognition)-based systems, MediaSphere Bridge takes advantage of Softel’s extensive heritage in triggering technologies and uses in-broadcast triggers (Softel iMarks™) to link the television and second screen experience and offers control back to the broadcaster and operator. In turn, the viewer is offered a truly enhanced dynamic viewing experience. 
 An ACR approach to the second screen usually requires battery-draining audio triggers to be listened for constantly on the second screen device, and regularly cuts the broadcaster out of the loop through fragmented OTT (Over The Top) services. MediaSphere Bridge places the broadcaster and operator firmly at the center of the enhanced viewer experience. Broadcasters are able to reliably link content on the television with tablets or smart phones, to drive seamless two-way interactions.</description>
         <pubDate>Fri, 11 May 2012 23:00:24 GMT</pubDate>
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       <item>
         <title>Canon EOS 5D Mark II and 7D Digital SLR Cameras Add Muscle to Action Scenes in “Marvel’s The Avengers”</title>
         <link>http://news.creativecow.net/story/868817</link>
         <guid>http://forums.creativecow.net/readpost/105/868817</guid>
         <description>(May 10, 2012) An epic confrontation between nightmarish super villains attacking the Earth and the super-heroic team of Iron Man, Captain America, The Incredible Hulk, Thor, Hawkeye, and Black Widow explodes onscreen in “Marvel’s The Avengers.” Directed by Joss Whedon, the film is packed with intense action and visual effects created by Hollywood’s most advanced production technologies, including the EOS 5D Mark II and EOS 7D digital SLR cameras from Canon U.S.A., Inc., a leader in digital imaging solutions. 
 Compact, lightweight, and compatible with Canon’s wide selection of EF Series lenses, the Canon 5D Mark II and EOS 7D digital SLR cameras are equipped with large Canon CMOS sensors and Canon DIGIC 4 image processors that enable them to record exceptional full 1920 x 1080 HD motion images at the user-selectable frame rate of 24p (23.976 fps), the standard for theatrical filmmaking. As “Marvel’s The Avengers” cinematographer Seamus McGarvey explained, these Canon digital SLR camera features made possible new creative opportunities for capturing thrilling point-of-view (POV) shots that can be seamlessly intercut with footage from the film’s principal 35mm and digital cinematography cameras to heighten the visual impact of this latest and most extraordinary Marvel Studios Super Hero movie to date.</description>
         <pubDate>Fri, 11 May 2012 02:07:04 GMT</pubDate>
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       <item>
         <title>Impulse Creative Group Directs GreenWaves III Multimedia Concert with Broadcast Pix Granite 5000</title>
         <link>http://news.creativecow.net/story/868816</link>
         <guid>http://forums.creativecow.net/readpost/105/868816</guid>
         <description>(Billerica, Massachusetts--May 10, 2012) Broadcast Pix™ today announced that Impulsive Creative Group, a systems integrator based in North Hollywood, Calif., used a Granite™ 5000 Video Control Center™ for GreenWaves III, a multimedia concert event, on April 11 at UCF Arena in Orlando, Fla. Presented by the University of Central Florida’s Campus Activities Board, GreenWaves is an annual event that promotes “green” sustainability awareness and initiatives. 
 Impulse Creative Group handles production design and show management for live events, as well as system design and installation for commercial and residential environments. While the company has installed a number of Broadcast Pix Video Control Centers in schools, GreenWaves III was the first time the company used a Granite 5000 for a live show. The system was rented from Complete Production Resources in Orlando.</description>
         <pubDate>Fri, 11 May 2012 02:01:03 GMT</pubDate>
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       <item>
         <title>500 and Counting: Filmworkers' Adam Little Edits Music Videos for Some of the Music Industry's Biggest Stars</title>
         <link>http://news.creativecow.net/story/868815</link>
         <guid>http://forums.creativecow.net/readpost/105/868815</guid>
         <description>(Nashville, Tennessee--May 10, 2012) From B.B. King and Bruce Springsteen to Justin Bieber and Taylor Swift, many of the biggest names in pop, rock and country have passed through Adam Little’s editing room at Filmworkers, Nashville.  He is the “go-to” music video editor for many of the country’s top directors, and has been editing music videos, as well as commercials, television specials, and other types of projects, for more than sixteen years.  
 A native of Heber Springs, Arkansas, Little has worked with a host of high profile country music stars.  Seven of his videos has been named Video of the Year at the Country Music Awards.  His credits also include a wide range of mainstream pop acts, rock bands and blues performers such as Carrie Underwood, Sheryl Crow, KISS, Five for Fighting, Garth Brooks, and Brian McKnight to name a few. One of his biggest hits was the video for the Kid Rock anthem, All Summer Long.</description>
         <pubDate>Fri, 11 May 2012 01:07:05 GMT</pubDate>
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       <item>
         <title>DuArt Authors Joe Satriani’s “Satchurated: Live In Montreal” 2D &#x26; 3D Blu-Ray Release At For Cinemusica</title>
         <link>http://news.creativecow.net/story/868814</link>
         <guid>http://forums.creativecow.net/readpost/105/868814</guid>
         <description>Home Release for 2D &#x26; 3D Live Concert Film by World-Renowned Guitarist Completed at Full-Service NYC TV &#x26; Film Post Facility   
  (New York, New York--May 10, 2012) Joe Satriani, widely recognized as one of the world’s top guitarists, has added to his legacy with the release of the new live-concert film, "Satchurated: Live in Montreal." The HD film was authored for both 2D and 3D Blu-Ray release by DuArt, NYC’s full-service video and audio post facility.</description>
         <pubDate>Fri, 11 May 2012 00:54:49 GMT</pubDate>
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       <item>
         <title>Cinesite announces sale to UK private investment firm Endless LLP</title>
         <link>http://news.creativecow.net/story/868813</link>
         <guid>http://forums.creativecow.net/readpost/105/868813</guid>
         <description>~ New investors will enable world-class digital visual effects house to expand its footprint in the media and entertainment industry ~   
  (London, UK--May 10, 2012) Cinesite, one of the world’s leading digital visual effects houses, and Endless LLP, an independent UK-based private equity house, today announced that Endless LLP has acquired Cinesite from Kodak for an undisclosed amount. The deal involves Cinesite’s existing management team, supported by its new investment backer.</description>
         <pubDate>Fri, 11 May 2012 00:46:12 GMT</pubDate>
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       <item>
         <title>The New 4x4 HDMI Matrix Switcher by AV Toolbox</title>
         <link>http://news.creativecow.net/story/868812</link>
         <guid>http://forums.creativecow.net/readpost/105/868812</guid>
         <description>(ERLANGER, Ky--May 10, 2012) TV One’s AV Toolbox division adds the AVT-6544 4x4 HDMI Matrix Switcher to its product line. The AVT-6544 provides the capability to assign any of the four HDMI inputs to any of the four HDMI outputs and senses when a valid HDMI connection has been made to either the input or output. All inputs and outputs are HDMI V1.3 and HDCP compliant and the device can be controlled via an Infrared remote device or by use of a dedicated front panel push button. 
 The AVT-6544 provides a large variety of bit rates and signal format processing. In addition, DTS-HD Master Audio, Dolby True-HD and SACD Embedded Audio are fully supported. “Hot Plug” signal detection technology is integral to the unit and an ergonomically friendly design is implemented throughout. An AC power adapter is provided.</description>
         <pubDate>Fri, 11 May 2012 00:04:50 GMT</pubDate>
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