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Low cost approach to VHS sleeve graphics?

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Osias EncarnacionLow cost approach to VHS sleeve graphics?
by on Apr 15, 2002 at 12:01:35 am

Can anybody recommend a low cost approach for having graphics on a VHS box? I'm looking to produce local community interest video so my distribution target will be low (<100s is what I'm expecting). I'd like to have Photoshop designed graphics on the VHS box that the VHS tape will slip into. Since I don't have a high quantity I can't take advantage of any quantity discounts but I want to keep the material costs low.



Anybody come across inventive ways of doing this? I was thinking maybe printing out little cards that I could then shrinkwrap with the VHS box.


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SolakRe: Low cost approach to VHS sleeve graphics?
by on Apr 18, 2002 at 6:45:19 am

I'm just spouting theory here, so be warned....



The cost of a traditional low volume print run is bound up in the cost of the plates and press setup. That is why you see the high per unit charge for low quantities.



Direct to press technology has changed that. However, I don't know of any sleve manufacturers that have direct to press printers. All the ones I know of still use the plate process.



So. Try this.



Find a company that normaly does the high volume VHS sleves. Find out if you provide them with the printed sleves, if they will die cut them for you. If so, get them to send you an example from their press of a sleeve before cutting so you can see where exactly it is laid out on the page.



Then go to a direct to press company and get them to print your sleeves on exactly the same stock and positioned in exactly the same place on the page.



Take the printed material back to the first house and have them die cut the sleves.



You will have to assemble (glue) them yourself.



THis process is frought with danger and you might not even find a company willing to do it, but if you do you could save a few bucks.



You may be able to find a direct to press house that has a realationship already established with a house that can do the cutting. OR some larger print houses will be able to do the box cut themselves, even if it is something they don't regularly do. AFAIK there is no special "VHS" box making machine. It is just a commercial die cutter that is sophisticated enough to do the complex cut and scoring needed to produce a vhs sleave.



Or use a more expensive library case and print up a flat that can be inserted under the clear plastic front.



Solak


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Evan  MeadesRe: Low cost approach to VHS sleeve graphics?
by on Apr 18, 2002 at 11:43:40 pm

I'd go with the later option. Just pay a little more and library cases that take an A4 slip...design and print them on your bubble jet. much cheaper than a 4 colour run for such a small quantity.



cheers, Evan


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jwhiteRe: Low cost approach to VHS sleeve graphics?
by on Apr 23, 2002 at 3:08:03 am

i have used scrapbook paper from the craft stores for my wedding inserts. looked pretty darned good.

jw


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