|  | Re: Low cost approach to VHS sleeve graphics? by Solak on Apr 18, 2002 at 6:45:19 am |
I'm just spouting theory here, so be warned....
The cost of a traditional low volume print run is bound up in the cost of the plates and press setup. That is why you see the high per unit charge for low quantities.
Direct to press technology has changed that. However, I don't know of any sleve manufacturers that have direct to press printers. All the ones I know of still use the plate process.
So. Try this.
Find a company that normaly does the high volume VHS sleves. Find out if you provide them with the printed sleves, if they will die cut them for you. If so, get them to send you an example from their press of a sleeve before cutting so you can see where exactly it is laid out on the page.
Then go to a direct to press company and get them to print your sleeves on exactly the same stock and positioned in exactly the same place on the page.
Take the printed material back to the first house and have them die cut the sleves.
You will have to assemble (glue) them yourself.
THis process is frought with danger and you might not even find a company willing to do it, but if you do you could save a few bucks.
You may be able to find a direct to press house that has a realationship already established with a house that can do the cutting. OR some larger print houses will be able to do the box cut themselves, even if it is something they don't regularly do. AFAIK there is no special "VHS" box making machine. It is just a commercial die cutter that is sophisticated enough to do the complex cut and scoring needed to produce a vhs sleave.
Or use a more expensive library case and print up a flat that can be inserted under the clear plastic front.
Solak
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