Bella Corporation to take over Development and Sales of EZ Keyboards
BURBANK, CA, (March 18, 2003) ~ Post-Op Video, Inc., a leading supplier of digital video solutions, today announced the formation of Bella Corporation, a new and separate entity established to focus on designing and producing innovative products. Bella Corporation will take over the development, marketing and sales of the highly successful EZ Keyboard series of editing keyboards that are available for both Macintosh and Windows versions of the leading video applications including Apple Final Cut Pro, Avid Xpress DV, Adobe Premiere, After Effects, and more.
"Post-Op Video has been in the business of supplying non-linear editing systems both for sale and rental as well as manufacturing the EZ Keyboard products. Because of the success of our EZ Keyboard series of products and our desire to further grow the brand, separating our manufacturing business from Post-Op Video is the natural next step," stated Gard Cookson, President of Bella Corporation and Post-Op Video. "This will enable us to provide clear and effective marketing, and to build an even stronger brand."
Bella Corporation will continue to manufacturer the EZ Keyboard line of specialty keyboards, selling both at the wholesale and retail level. Bella's relationship with the current dealers and resellers will remain unchanged, and the company plans to expand dealer support.
Post-Op Video will continue to provide digital video solutions for the video industry. The company offers system sales, rentals, technical support and training for Media 100, Avid, Apple and other top brands. Post-Op Video is an authorized dealer for Media 100, Avid, Rorke Data, Digital Voodoo, AJA, IBM, Compaq and is an Apple Pro Video VAR. The Post-Op Video Rental Department offers the flexibility of renting a video editing system utilizing one of their 24-hour access edit bays or having the system set up on location.
For more information on Bella Corporation go to
http://www.bella-usa.com. Visit booth
#SL1667 at NAB 2003, 3/7 through 3/10, Las Vegas. For more information on Post-Op Video, go to
http://www.postop.com.
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