Re: P2 cards are 100% "Media". The pure definition of Media supports that

Shooter said: If the cards drop by 50% per year, (less than that so far) then the 4G card will go from $1700 to $800 to $400 to $200 to $100 to $50 to $25 and now you have a winner. But that took 6 years. By then there will be some other newer, better technology available.

Hey Shooter,

When we delivered the 2GB card last August of 2004 it priced out at about $2000 and today it is at $900, let's see that is 8 months. My 64KB SD card which I bought in May of 2002 cost me $129 and in October when I purchased again, it cost me $29.95. When the 1Gb SD card was introduced in November of 2004 at $390 is now at $90, and in fact the 2 GB SD card is at $180 already. Moore's law will not be denied. I remember thinking I had the hot PC setup with my Apple IIe+ with 128K of ram in 1985. I remember spending $1000 for a 500MB Hard Drive to add to my Mac in 1990. Don't try to set this in stone, it isn't possible. Spend the energy trying to figure out if there is a way to make it work.

If we look at these as if they are consumable media, yeah this would be pricey, but it is not, it is reuseable memory. Yes the tape workflow is known, is comfy, but it doesn't offer this huge advantage, I can't get a Varicam for under $10,000. In fact I can't get the transport and head drum for $10,000. It is because we now can remove this costly piece of the product that the advantage of working in DVCPRO HD is even possible. And remember there are no moving parts.

We need to rethink the workflow to see if there is a way to take advantage of the fact that P2 is bringing DVCPRO HD to a price point under $10,000. And all we need to do is figure out how it can work for you. It doesn't have to work the same way for every one, but my feeling is that it can work for many, it is just a rethink on the workflow. It is breaking out of the box, and thinking differently that can make this happen.

My .02,

Jan

Jan M. Crittenden
Product Manager, DVCPRO, DVCPRO50, AG-DVX100
Panasonic Broadcast & TV Systems