Re: Professionals poll....Please participate.....PRETTY PLEASE, PLEASE......

First great question and I would encorage everyone to reply.


1. What state/region are you currently working in?

Toronto Canada

2. What is your going rate for a single hour of non-linear editing? (not including logging and menial tasks.)

Like Nick I like to quote by the project but if forced to do an hour basis the minimum would be $150.00 . In my case it depends on work load if I’m really busy I give the people the I don’t care rate. The idea is to keep the studio working at all times, as long as it covers my costs it’s not costing me.

3. What is the "going" rate in your market for a standard "concept to completion" :30 second spot? (example: 1.5 hours shoot time for on camera chatter, 2.5 hours of logging, editing and blah,blah,blah, and around and hour of composting/titling/effecting/whatever.)

I shoot corporate and they usually start at a 3 minute duration. Average cost for the whole deal is about $8,000. However that can quickly rise if we get into many shooting days or compositing.

4. What is your most common task?

Sales , Creative editing I don’t touch graphics’ as I’m font challenged .As we are an event based company many times I’m producing and directing the event .

5. How do you feel about your position in the market? (bear in mind that you don't need to be a business owner to have an opinion about your market.)

We offer a relatively unique alternative as we wholesale to other companies. Our style tends to be very rock and roll/ MTV which is a contradiction in the corporate market place . We have found a niche and are very lonely and happy in that niche ..

6. How do you compete with people that you view to be at, or around, your level of experience and strength in the marketplace? (I'm not looking for trade secrets, just generalizations.)

Hard to say as we are truly a one stop shop, we also produce the complete live event. If I had to break out just the video portion I’m not sure how to judge our completion. We offer a particular style which many do not so our clients are buying into our style as much as out competency. I think that is the key to any successful video production house.