Re: Professionals poll....Please participate.....PRETTY PLEASE, PLEASE......

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1. What state/region are you currently working in?

Wisconsin...small market (broadcast-wise)

2. What is your going rate for a single hour of non-linear editing? (not including logging and menial tasks.)

$ 180.00 Media 100 or Canopus

3. What is the "going" rate in your market for a standard "concept to completion" :30 second spot? (example: 1.5 hours shoot time for on camera chatter, 2.5 hours of logging, editing and blah,blah,blah, and around and hour of compositing/titling/effecting/whatever.)

Don't know what the "going" rate is...we don't really dabble in spots under $2500.00

4. What is your most common task?

Production. Recently got rid of some management duties.

5. How do you feel about your position in the market? (bear in mind that you don't need to be a business owner to have an opinion about your market.)

We are one of only two production companies to have 13 years behind them in busines in this market. We've been losing the big production companies in the upper two thirds of the state for several years...the remaining players should be able to benefit from the market stabilizing soon...(I hope)

6. How do you compete with people that you view to be at, or around, your level of experience and strength in the marketplace? (I'm not looking for trade secrets, just generalizations.)

We just show people what we can do...I suspect we actually get and keep clients (95% of our work is long-form corporate and new media) because we are curious. We ask a lot of questions about a client's business and really try to understand their product/technology/market/challenges, etc. to make the best project possible for them...and sometimes point out that they really don't need a video (and therefore, us) to best solve a particular problem.

Many people who are very spiritual have a saying about the role they want to play in the lives of the people they encounter and associate with through life...and I heard a profesional in our business say it to someone at his office while he talked to them on his cel from NAB..."Be a blessing."

I'm probably not the world's most spiritual guy and certainly my "goodness" can always use work, but I would say that professionals in our industry who try to follow the general idea of these words (maybe "Be a valued advisor and asset"...) will compete just fine.


I suspect this may not be what you were looking for...


Tim K