Re: Could there be a Marketing/Sales Edge in Using the Panasonic DVX-100?

Hmmmm...

Lots of very valid inforamation here...a couple of points.

1. The Panasonic DVX-100 does seem to be a significantly better camera than the PD-150 in the tests I saw...I was shocked to be honest.

2. If you look at Adobe's new marketing clips...(somewhere on their website I think, or you can probably order a DVD...), they shot our interviews with a Sony 2/3" camera...either a 500 or 570, I didn't get a close peek. They shot the second unit stuff of us at our computers "working" with the Panasonic...it definitely has a look. Any rapid panning is judder-city however.

3. I think there is something to the whole elimination of the 60i "look" for a lot of people. We recently did a spot for a cel phone company that I shot outdoors on a sunny day...1/2 and a 1/4 Black Pro mist in the matte box to do away with a bit of the "crispness" so many people seem to loathe in video these days...

I got back and posted it on my laptop and finished it off on our DV Storm...it just needed something though... I applied Canopus RT filters:

Old Movie...all the contaimination off, slight grain <5, frame blending checked, no blur

Motion Blur...between 15 and 25 seems to work pretty well

Color Correction...season to taste, many people prefer their "faux film" to be slightly less saturated than video...to make it look as if it's "handling" the color better I guess...(?!?)

Anyway, the client came in and was sooooooo pleased... they had been a little leary of our outrageous pricing, but they saw the product and loved it.

They did ask me how it got to look so good as it just "looked like TV" in the field...they were there for the shoot. I threw an unaltered clip on the timeline and threw down the same clip with the Canopus filters on it and they were amazed... they thought the original footage looked like "home video" (which was a little offensive to me...those pictures rocked...).


Perception is everything. There was a commercial/fashion photographer who used to do seminars many years ago, his first name was Dean, but his last name escapes me. He loved telling stories of how things wouldn't go as planned and the client would come in and rave about how they loved the new "look" caused by copious rolls of mislabeled film....just as he's chewing out the assistant responsible for the image overhaul...

His favorite line was..."You know how you know you got it right?...You get a check."


Go with what seems right for the market.




TimK

Kolb Syverson Communications
Class On Demand Premiere Trainer