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Re: Search Engine Optimization ?

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Bret WilliamsRe: Search Engine Optimization ?
by on Mar 30, 2005 at 4:51:37 pm

Google will find you. Not sure about the others.

I've had great luck with these two things. No keywords or meta data. But that certainly couldn't hurt.

First, realize that google is a pretty sharp bunch. Their goal is to provide visitors with accurrate results. Anything you do on a page that resembles something sneaky will result in a poor ranking or no ranking at all.

1. The title of the page is key. That thing nobody looks at - but it's what titles the window and your bookmarks. It's the first thing visitors will see in google. Google looks at that. Make it a whole paragraph description if you want. Google will look at that and then index it with the word content of your page.

2. The page content - It can't read flash or images so use regular old text. Text that is the same color as the background will be considered sneaky in that google can read it, but visitors can't. Looks like you're loading a page with word instances. Don't do it.

Google will index the rest of your site too, but only what it can get to. It won't follow flash links or image links. Since image links might be invisible to the visitor you could be hiding some loaded pages for google and not for visitors. I think it can index the alt tags for images. So be sure to use great descriptions there. You can certainly have image links, but just also use an old school text link bar at the bottom, or at the very least a site map link that is just a page of all the links in your site.

I've seen lots of cool all flash sites out there that aren't indexed at all by google. Simply because they only had a flash file on their index page.


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