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Happiness Is...Free Ice Cream

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Cow News DroidHappiness Is...Free Ice Cream
by on Apr 22, 2003 at 8:14:17 pm

I think everyone deserves a day off every now and then, and so I wanted to let you all know about free cone day at Ben & Jerry's. Go ahead! Mark it on your calendar. We'll see you there.

---Kathlyn (who's had more than her share already!)

Ben & Jerry's Celebrates 25th Birthday with 25th Annual "Free Cone Day"


April 2003 -- Think of it as a big birthday bash -- and you're invited! On Tuesday, April 29th, Ben & Jerry's is celebrating 25 years in the ice cream business with its 25th annual Free Cone Day. From noon to 8:00 p.m. in Ben & Jerry's Scoop Shops across the country -- and around the world -- ice cream lovers can enjoy a free cup or cone of their favorite flavor, or try one of Ben & Jerry's newest indulgences like Chocolate For A Change, Vanilla For A Change, Coffee For A Change, Brownie Batter, Uncanny Cashew?, Oatmeal Cookie Chunk or Chocolate Chocolate Cookie.

The Ben & Jerry's mantra is think globally, act locally. A flyer celebrating the company's first Free Cone Day 25 years ago declared, "Business has a responsibility to give back to the community from which it draws its support." For 25 years, Ben & Jerry's has been committed to generating positive social and environmental progress, and to that end, has leveraged the power of business for community benefit. On Free Cone Day, and throughout the year, every scoop shop in every community works with a local partner organization or non-profit to raise funds and awareness.

It all began in 1978. Ben Cohen and Jerry Greenfield opened the first Ben & Jerry's scoop shop in a dilapidated old gas station that they renovated with help from friends. On the shop's first anniversary, Ben & Jerry held the first Free Cone Day and spent a full day scooping free ice cream for everyone who stopped by the shop. It was their way of celebrating having survived their first year in business, as well as thanking their customers for eating all the stuff they made. Twenty-five years later, Ben & Jerry's continues the Free Cone Day tradition each year as a means of thanking their patrons for their ongoing support.

The Line Forms Here

On Free Cone Day, Ben & Jerry's fans can get in line as many times as they want, and the line moves quickly because there's no money changing hands. Last year the scoop shops gave away more than 1 million free cones worldwide! To get the scoop on Free Cone Day and find the scoop shop nearest you, click on http://www.benjerry.com

Give a Lick for Social Change

In keeping with its social mission of initiating innovative ways to improve the quality of life in our world, Ben & Jerry's has developed Chocolate For A Change, Coffee For A Change and Vanilla For A Change -- three new flavors that help support small-scale farmers' social and economic progress.

The premiums Ben & Jerry's pays for the quality ingredients in the For A Change flavors help the farmers who grow them to re-invest in their families and communities for a positive change.

Cool Facts About Free Cone Day

The folks at Ben & Jerry's expect to thank more than 1 million customers with free cones on Tuesday, April 29th. Just how big is Ben & Jerry's Free Cone Day tradition? Offering generous 4 oz. scoops (measuring three inches across), one million scoops equals 250,000 pounds or 125 tons. That's more than 34 hippopotamuses! In length, one million scoops is 3 million inches or 250,000 feet.

Boston -- Boston Marathon: 26.2 miles
Free scoops laid side by side would cover almost twice the length of the Boston Marathon course.

New York -- Empire State Building: 1,250 feet tall
All of the Free Cone Day scoops piled one on top of the other would scrape the sky at 250,000 feet, 200 times higher than the Empire State Building.

San Francisco -- Golden Gate Bridge: 4,200 feet long
Free scoops laid side by side would cross the Golden Gate Bridge more than 59 times.

Los Angeles -- Hollywood Sign: 450 feet wide
All the scoops dished out on Free Cone Day would cover the Hollywood sign 555 times.

The Pacific Ocean's Deepest Point: 36,160 feet deep
The deepest point in the Pacific Ocean is believed to be the Marianas Trench at approximately 36,160 feet deep. An ocean of free scoops would be almost 7 times deeper!

For more information about Free Cone Day and the full scoop on all Ben & Jerry's fabulous flavors, visit http://www.benjerry.com. Ben & Jerry's currently operates more than 250 franchised ice cream scoop shops and PartnerShops in 31 states as well as scoop shops in Canada, The United Kingdom, Spain, Germany, Korea, Hong Kong, Belgium, Ireland, The Netherlands, Israel and France.

---------------

Produced for Ben & Jerry's


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  • Happiness Is...Free Ice Cream by Cow News Droid on Apr 22, 2003 at 8:14:17 pm







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