Re: VNR's and B-roll for corporate clients

I recently worked a VNR for a "mid-sized" theme park in Northern California and it ended up being four torturous minutes long. The client had most of it planned out in advance, and even shaved it down a bit. Yipes. This was a completely finished piece, then broll, then sound-bytes.

I still have a hard time imagining any self-respecting news organization taking one of these things wholesale unless it is done with a meticulous sense of what's actually newsworthy or interesting. Otherwise, it's just a load of rah-rah for whatever is being promoted and of dubious value to the station/viewer. I suspect that the scripted version gives producers a chance to get gist of things, and then the elements allow them to make what they want of it.

Ron