Perception vs reality...

Here's why IMHO that the DTV vs HD distinction will be irrelevent to your average 6 figure dragging corporate guy. He bought his spiffy 16:9 ratio TV from a guy who told him that the TV is "High Definition"... Our hero turns his TV on, lo and behold he witnesses his cable signal either upsampled to 16:9 by the TV (stretched or cropped essentially), or he witnesses some of the actual HD broadcasts or correct aspect ratio broadcast (All the Fisher Broadcasting TV stations{12 major markets} for instance, or many HBO original programming shows).



Does he have HD really ? No. Does he think he does... Yup. Will he want to start seeing it in his corporate programming ? I say probably, especially after he's had his pseudo-HD-TV for a while...



Going to Andy's question, I guess we consider ourselves AV, although more accurately we're a content design firm.



Best,

BB